An
Emerging Market
According to a
recent study of high-volume billers, about 25 percent are currently
implementing e-bill solutions on the Internet, and another 30% plan
to do so in 1999. According to Ken Kerr of The Gartner Group, the
company that conducted the study, "Presenting bills on the Internet
is moving beyond the early adoption phase. E-bill planners for 1999
are responding to growing consumer demand, but they are also acting
to match the e-bill offerings of their competitors."
The study
found that high-volume billers expect the volume of electronic
payments received in 2003 to more than double their current
electronic volumes, which vary considerably by industry from a high
of 29% for insurance companies to just 5% for the combined
cable/telephone industry. Avivah Litan, Research Director at
Gartnerís Financial predicts, "Some 40% of all bills generated
in the U.S. will be Internet-enabled in 2000."
The Gartner
Group queried billers in the insurance, utility, cable/telephone, and
credit card industries that have more than 250,000 recurring bills.
Their analysis covered billersí current and planned efforts
regarding electronic presentment and payments, drivers for adoption,
marketing initiatives, biller use and evaluation, billersí
perspective on consumer acceptance, and the role of banks and
governments in the EBPP process. For additional information call
(919) 384-1500 ext. 223, or ext. 225.
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