Meeting the
Needs of the Unbanked
The National Check
Cashers Association (NaCCA) and Citicorp Services Inc., are teaming
up to offer a debit card for recipients of federal benefits as well
as individuals interested in direct deposit of payroll checks. The
card will be offered through Citibank Delaware.
The NaCCA
Preferred Card Program is primarily targeted toward people who want
the convenience of direct deposit, but do not have traditional bank
accounts. The program is available to NaCCA members, an organization
that represents 3,500 of the nationís check cashing
outlets.
Through the
program, individuals can sign up to have their federal benefit
payments and/or payroll deposits directly deposited into a special
NaCCA Preferred Card account. These customers will be issued a NaCCA
Preferred Card and a PIN which will enable them to use the debit card
to access their cash and make purchases at participating NaCCA stores
and retailers, as well as use participating ATMs.
"Now anyone, even
those without a bank account, can enjoy the advantages of getting
their benefits or payroll deposits
electronically.íí
NaCCA expects to
enroll over 100,000 customers in the program during its first year.
"This is only the beginning,íí said Wolf. "The NaCCA
Preferred Card Program will help to position the check casher as the
single source for their customersí financial
services.
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