Lynk Systems, Inc., and Bankers' Bank of Kentucky have agreed on a multi-year contract to market merchant services to the bank's client banks and merchants. For Lynk, the development represents a confirmation of their LynkPARTNER program, a merchant program designed for banks. Lynk Vice President Don Aronin said, "By providing their business banking customers with a complete array of merchant processing and business development solutions, LynkPARTNER allows community banks to compete with the mega-banks."
Under the terms of the agreement, Lynk will be the merchant processing provider for BBKY's 200 bank clients and BBKY's merchants will have access to Lynk's entire product line of merchant-related products and services. According to Bill Fallon, BBKY President, "We are partnering with Lynk to offer our customers a state-of-the-art merchant program that is second to none. We look for stability and competitive pricing in all our services, and Lynk provides both."
The Bankers' Bank of Kentucky was chartered in 1988 and serves banks in Kentucky, West Virginia, Tennessee, and Indiana with a non-credit and credit services. Lynk Systems offers credit/debit processing, check authorization and guarantee, and EBT processing to more than 50,000 merchants through 31 direct sales offices nationwide.
