Anything.com
Having anything
whatsoever to do with the Web these days seems to make people whom
might not otherwise listen, take notice. It is a strange phenomenon,
because putting ".com" behind your name wonít make your
business proposition any more exciting than changing your name to
Bill Gates will make you a billionaire. This said, it frankly
doesnít matter. The current environment is that if you want to
raise money at this time, you should think Internet. A great
business, such as the Value Added Reseller TASQ, is even a better
business with an additional cyber direction. For many, the
money-making business is the steak, and the Internet is the
sizzle.
While it may be
important to actually look for a way to mirror your physical business
with a virtual service or product, it is equally important to stay
competitive with others who are bringing their customers more value
through the Web.
Even financial
services industry pundits are recognizing the Internet as a valuable
medium for communicating with clients, according to a survey
conducted by Advent Software, Inc. Advent conducted the survey among
its client base to gauge online habits and plans.
Of the 701 firms
who responded to Adventís survey:
- 5 percent said
they are using the Web to communicate account information to
clients,
- 29 percent
said they have plans to do so in the near future,
and
- 65 percent
have no plans for leveraging the Web. (Donít be fooled by
that 65 percent figure. Two years ago, that figure was 95
percent!)
Adventís
survey results show that the larger the firm, in terms of the amount
of assets under management, the greater the likelihood they will use
the Web. Adventís survey questionnaires were mailed to 3,200
firms including investment advisors, financial planners, banks, trust
companies, broker/dealers, investment partnerships and family
offices. For more information contact Advent Software, phone (415)
543-7696, or visit Adventís Web site at
www.advent.com.
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