NextCard has formed a marketing agreement with USATODAY.com, which makes NextCard the sole marketer of credit cards on the USATODAY Web site. NextCard will also be a sponsor of Marketplace, USATODAY.com's e-commerce section.
As you know from issue 98:11:03 the concept of becoming a "sole provider" of credit cards on a particular site or search engine is not only valuable, but popular. Card companies are recognizing the value of Internet consumers, and are willing to pay for a share of the market.
Dan Springer, chief marketing officer at NextCard, said, "Our presence on USATODAY.com enables us to reach a targeted group of the online community interested in Internet-based financial services."
The NextCard name may be familiar to you as NextCard made history in December 1997 by launching The First True Internet Visa. Today, 1.5 million people have applied for the NextCard Internet Visa which is different from other cards because:
For more information about NextCard access www.nextcard.com.
