Ladies
First
If you're selling
online services or virtual storefronts, you may be interested in what
Cathy Walters, president of The Cain Group, Inc., has to say.
According to The Cain Group, women business owners are the fastest
growing segment of women online, with a 450% increase projected from
1996 to 2000. Additionally, according to The Business Women's
Network's WOW Facts,, women purchase 66% of all computers, and are
predisposed to using the Internet and all technologies at their
disposal to grow their businesses.
Seventy percent of
women business owners, compared to 10 percent of male business
owners, say the most important reason for adopting technology is to
explore new strategies for growth. And, with nearly eight million
women business owners, this is not a market you want to overlook. For
more information about women-owned businesses, access
http://www.wbusiness.net.
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