Dear Mr. Green:
When praise is deserved, praise should be given! Your recent article in The Green Sheet titled "Take it Easy" and your book Good Selling!SM were not only fortuitous but also extremely professional in dealing with a recent situation with a client.
Hats off and "bravo" to you, Mr. Paul Green! You are a person I would someday like to meet.
Best regards,
F. John LaIacona, Jr., Rocky VII
Dear Paul:
My company recently attended and sponsored a booth at the ETA conference in Baltimore. The experience was both enjoyable and potentially profitable. However, it seems to me that the ETA is missing its target market. The ETA seems to consist of only the "big players" yet, the industry is supported by many small ISOs. We invited three of these "smaller players" to join us and they found the experience so rewarding that all three signed up to become ETA members. Correct me if I'm wrong, but doesn't the ETA want to expand its membership base?
When I brought this concept up to some of my associates at the show they responded that the "bigger guys don't want the smaller guy here" because they are afraid of losing them to the competition. This is absurd. Competition makes us all stronger and more competitive. If I feared losing my following I would not be in the business at all, or any business, for that matter. I would like to propose that the ETA, perhaps with the cooperation of The Green Sheet, invite so-called "smaller" players to attend the next meeting with a complimentary one day pass. Please advise your thoughts on the above.
Very truly yours,
Corey M. Saftler, Integrated Leasing Corp.
Dear Corey:
I'm glad to hear that you found the ETA conference in Baltimore an enjoyable and profitable experience. In The Green Sheet issue dated July 26, 1999 we ran a center-spread advertisement for the show which included a letter from me stating why I feel it is necessary for individual ISOs to join and participate in the ETA. I am happy that a significant number of people who responded to my appeal to attend the ETA did attend after all, and that we were able to accommodate everyone who contacted us for some financial assistance. Through the Wyatt Baxter Scholarship Fund, The Green Sheet, Inc., was able to send a number of "first timers" to the show in Baltimore.
I will continue to encourage the ISO community to attend the ETA events and become active in the organization. Look for more announcements as we get closer to the next meeting in Las Vegas, NV.
Good Selling!
Paul Green
Editor-in-Chief
Julie:
First let me begin by conveying my sincerest thanks to you and the staff for sending me the 1999 U.S. Check Study and last two issues of The Green Sheet! Being a new company in this industry, I have found these to be invaluable for not only monitoring industry trends, but some great sales info is packed in there as well. This brings me to my first request: Is it possible to get reprints of articles? I realize that I could photocopy them, but the quality would not be professional enough for presentation to a potential client.
Next, what are the advertising rates for the Resource Guide?
Thanks again for such a useful publication. Keep up the good work!
Dino Gioia
Automated Cash Flow Solutions, Inc.
Dear Dino:
Thank you for the kind words regarding The Green Sheet. Laurie Ogg will contact you regarding Resource Guide advertising. We have recently increased the size of the Resource Guide and now have space available immediately.
Regarding your request for reprints. The Green Sheet is copyrighted, therefore photocopying the newsletter for distribution is a violation of our copyright. We do sell reprints of specific articles. Please let me know which articles are of interest to you. We will get back to you with a price and delivery schedule.
Good Selling!
Julie O'Ryan-Dempsey,
Managing Editor
The Green Sheet, Inc.
Hello:
How much does it "cost" the merchant to accept cash v. check v. credit cards?
A great study would indicate the "hidden costs" of accepting cash/check, such as the labor for counting cash, and any losses due to loss, theft, etc.
Thanks in advance for your help,
Jon Fox
Jon:
I am sorry to say, I do not have a lead on this information for you. I have shaken some trees, but nothing. This means of course that should you develop something, or commission someone to develop these comparisons, we would love to share it with our readers.
Best of luck
Paul H. Green
Editor-In-Chief
