#image_4 While it’s true, selling merchant services isn’t as easy as selling shoes or furniture, Cayan believes any motivated sales professional can master the nuances of the payments industry with the right tools and support. However, like any internally driven program, the development of a robust training system isn’t a commitment every payments company is willing to make.

For this reason, Cayan strongly encourages every agent to thoroughly review a prospective employer’s orientation, training and support offerings before joining its sales team. Where a company’s products, on-boarding policies and customer service standards will impact sales success and merchant retention rates, it’s Cayan’s contention that the care a company puts toward nurturing the knowledge-base of their sales team will make or break a sales agent’s rate of achievement.

What goes into building and sustaining an award winning agent training program? According to Michael Gavin, Senior Vice President of Sales at Cayan, “Effectively preparing sales agents to successfully represent your brand is critical to their confidence and it takes a deeper commitment than just teaching the basics about interchange, compliance and equipment; it also involves passing on a cultural depth of understanding about the market, the customers and the industry.â€

Gavin says Cayan’s successful training program is a result of the personalized approach the company takes while cultivating well-rounded and educated sales people. From the company’s comprehensive orientation process and weekly training opportunities, to its interactive blogs and collaborative testimony, every step in the Cayan agent learning journey is infused with a genuine personal touch.

“Cayan’s training approach is built on trust, creating meaningful relationships with sales agents and generating a close connection that ensures agents know where to turn for help with a complex sales scenario, answers to simple questions or even just an encouraging word,â€ said Anders M., independent sales agent.

#h2 Step-by-step program 

In addition, Cayan provides a simple step-by-step program to get agents on the road to success. This agent road map helps Cayan representatives stay on track with industry changes, learn how to pair solutions to merchant types and stay mentally engaged in selling and supporting Cayan’s payment solutions.

The program is broken down into three basic, yet empowering, categories:

<b>#1 Onboarding:</b>

At the onset of the relationship, new Cayan agents participate in a comprehensive orientation designed to acquaint them with the company, its people and its resources. Included in this session is an introduction to all of Cayan’s online business management tools, such as the CB Headquarters agent portal and the CB App Express tool for submitting customer applications online.

They also meet the Cayan agent support team, including dedicated relationship managers, account managers and trainers who are always agent-focused. This team supports the Cayan agent at every step, including setting up email addresses and online accounts, assisting with the creation of Cayan agent websites, ordering business cards, etc.

<b>#2 Trainings:</b>

Cayan hosts live trainings every week, often with a minimum of three online sessions per week. Each agent with an online portal account also has unlimited access to an extensive on-demand webinar library. Cayan also hosts frequent webinars in partnership with industry associations to keep agents current on the latest technologies, regulations and more.

<b>#3 Products, Research and Development:</b>

Cayan is also committed to ensuring its agents are equipped with the latest technologies to offer merchants. Cayan gives agents ready access to a wide variety of innovative point-of-sale solutions through its online POS Marketplace. The portal features Cayan’s rich portfolio of future-proof POS products, such as the <a href="http://cayan.com/genius">Cayan Genius</a> platform, and the latest in EMV and NFC-enabled solutions for contemporary over-the-counter and mobile transactions.

Also interested in receiving agent input, Cayan actively recruits agents to be part of product pilot programs, and welcomes suggestions and opinions about products and solutions they believe are most beneficial to their merchants.

It doesn’t end here! Cayan is always working to develop their agent knowledge-base. Currently, the company is exploring implementation of an agent mentorship program as well as an emerging products forum.

If Cayan sounds like it may be a good fit for your sales expertise, you are encouraged to request more information about Cayan’s agent channel at <a href="http://cayan.com">cayan.com</a> or by calling 800.743.8047.