<u>#SC. PLACEMENT:</u><br />Advertising placement will appear as specified below. Supplied materials must be industry standard and professional quality.  Green Sheet reserves the right to refuse any materials that in the sole discretion of Green Sheet are not consistent with the intended publication's standards, even if they have been previously published.Green Sheet agrees that any and all placements of advertising hereunder shall be in compliance with Advertiser’s advertising placement and media buy guidelines as listed below.

CONFIDENTIAL - PLACEMENT GUIDELINES

American Express Advertising and content should not be placed near the following types of programming or editorial features:

·         Principle theme of the program/editorial rely on sexual, violent, or profane behavior and / or language without public censure and retribution

·         Discriminatory or disparaging remarks in regards to race, creed, sexual orientation or gender

·         Minors used as pivotal characters to advance a storyline of sex, violence, perversity or greed

·         Members of the clergy (ministers, priests, rabbis, nuns, etc.) portrayed in a manner that clearly denigrates or satirizes their position

·         Controversial social issues: e.g. – prostitution, incest, rape, child molestation, spousal abuse, alcoholism, drug abuse, etc.

o    Above-mentioned controversial social issues and crimes cannot be depicted in gratuitous, glamorized, or simplistic manner without regard for the general public morality

·         Controversial talk shows, extreme point-of-view (POV) Programming or “shock jocksâ€

o    When airing on stations that carry such programming, American Express Advertising cannot air closer than 30 minutes before or after the program

o    If a personality should make controversial or inflammatory comments, American Express reserves the right to immediately cancel all activity with no further obligation to reinvest funds with station

·         9/11 related programming/editorial

·         Gambling related programming/editorial

·         Negative programming/editorial about American Express product or category

·         Programming or websites primarily directed towards or intended for children under 18 years of age in any medium.

 

 
 