News from the Wire
Ideem raises $2.4M seed round to make 2FA easy, invisible
Tuesday, April 15, 2025 — 17:50:45 (UTC)
KANSAS CITY, Mo., April 15, 2025 /PRNewswire/ -- Ideem, a company rethinking how users complete payments online, today announced a $2.4MM Seed funding round, backed by Sovereigns Capital, Quona Ventures, Everywhere Ventures, Hustle Fund, Oread Angels, Network KS, and a group of strategic angel investors. The funding will accelerate Ideem's mission to remove the friction, fraud and costs in today's mobile payment flows to deliver fast, secure one-click experiences.
"Ideem is tackling a massive and urgent opportunity at the intersection of security and digital commerce," said Jake Thomsen, Managing Partner at Sovereign's Capital. "As more platforms look for ways to reduce friction without compromising trust, Ideem's approach delivers a rare combination of technical depth and real-world business impact. We're excited to back this exceptional team as they redefine how authentication should work in modern commerce."
For platforms driving commerce in high-growth markets, checkout remains a major challenge. Redirects confuse users and interrupt the buying flow. One time passcodes are unreliable, slow, and expensive to deliver, and even tokenized auto-pay systems leave platforms blind to account takeovers and unable to alert users when things go wrong. These gaps not only increase friction and fraud, but also drive up abandonment rates at the most critical moment of conversion.
"In the markets where Quona invests, mobile-first commerce is growing rapidly, but authentication and checkout friction remain stubborn barriers to scale," said Monica Brand Engel, Managing Partner at Quona Capital. "Ideem's solution is purpose-built for these environments, replacing outdated methods with a fast, seamless, and secure experience that helps platforms convert more users and build trust at scale. We believe Ideem is positioned to become a critical part of the payments infrastructure in these ecosystems."
Ideem addresses these pain points by keeping users inside the merchant app, eliminating cumbersome authentication steps while securing every transaction. Its Zero-Trust Secure Module (ZSM) cryptographically binds to the device to protect against account takeovers while giving payment services full visibility and control over user communication in case of errors, all while making the checkout experience feel instant and effortless.
"Seamless payments isn't a nice-to-have, it's essential for growth," said Toby Rush, CEO of Ideem. "We're helping our partners win at the moment that matters most, when trust and speed decide whether a customer completes a purchase or walks away."
With its new funding, Ideem plans to scale its partnerships across rapidly digitizing markets, helping commerce platforms turn friction-filled flows into one-click experiences that drive growth and build user trust.
About Ideem
Ideem - 2FA made easy and invisible, for uses and payments
Manual 2FA (SMS/WhatsApp One Time Passcodes, Authenticator Apps and Soft Tokens) are plagued with friction, fraud, and costs. Ideem cryptographically binds to the device to create secure one-click approvals. Ideem's drop in SDK works across all browsers and native apps. No user interaction is required - no effort, no permissions, no exceptions. Just an easy and invisible 2FA that reduces friction, fraud and costs.
For more information, visit www.useideem.com.
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Source: Company press release. 
Categories: Announcement
