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JustPark expands long-standing partnership with American Airlines Center

Tuesday, February 03, 2026 — 17:25:18 (UTC)

JustPark Expands Long-Standing Partnership with American Airlines Center Agreement with Dallas-based JustPark introduces new parking technology to improve game-day arrival.

February 3, 2026 – Dallas, TX: JustPark, the leading event parking technology provider in the United States has announced an expanded partnership with American Airlines Center (AAC), home of the Dallas Mavericks and Dallas Stars. The deal, which also sees JustPark become an Official Sponsor of AAC, builds on a long-standing relationship between the two organizations and introduces new parking solutions, designed to further enhance the fan experience at every game.

American Airlines Center has utilized JustPark’s Prime payment and access devices for more than a decade to support on-site parking operations. As part of the new partnership agreement, the venue has introduced JustPark Passes, a proprietary portfolio of digital parking passes specifically designed for events.

EventPass is a dynamic reservation platform that allows fans to pre-book official stadium parking and benefit from helpful digital tools such as color coding and lot wayfinding, without the need to download any additional apps. AAC will also introduce CompPass, a sophisticated digital distribution system for managing parking passes for employees, VIPs, and suite holders.

“American Airlines Center is focused on removing friction from every step of a fan’s visit,” said Craig Courson, Chief Executive Officer at American Airlines Center. “Expanding our partnership with JustPark allows us to modernize how parking is managed and purchased. Offering pre-booked parking on their terms also provides a more predictable, less stressful start to every visit.”

By combining pre-bookable parking, inventory management and on-site access control, the upgraded parking system delivers clear benefits for both fans and venue operators. Fans benefit from reduced congestion around AAC, a simpler arrival process and less stress thanks to the certainty of a guaranteed space. For operators, the system creates new revenue opportunities and more efficient on-site operations, with advance insight into demand enabling better resource planning on game days. With JustPark’s white labeling capabilities and integrations, AAC can now also pre-sell parking on their own website and app, as well as in Ticketmaster’s checkout flow.

“As a Dallas-headquartered company, JustPark has worked with American Airlines Center for many years, and this next phase reflects a shared commitment to strengthening event-day operations and guest experience,” said Charley DeBow, Managing Director, North America at JustPark. “ Our distribution model allows AAC to reach fans earlier, drive conversion, and deliver a smoother arrival experience. By putting official parking inventory directly where fans are already buying tickets, whether that is on AAC’s own platforms or in the Ticketmaster checkout, we’re making parking easier to find and simpler to purchase..”

In addition to the new digital parking passes, the venue will continue to use JustPark Prime, a mobile point-of-sale device designed to power fast, reliable entry operations for event parking as well as Suite, a comprehensive backend that provides real-time insights and control over parking inventory management.

Event parking passes are now available for purchase on AAC’s parking page and via Ticketmaster in the checkout flow.

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Source: Company press release.

Categories: Partnership