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Velera running events advance CU advocacy, fundraising

Tuesday, March 03, 2026 — 17:50:52 (UTC)

Velera Sponsors Two Premier Running Events, Advancing Credit Union Advocacy and Fundraising

CUSO demonstrates the credit union difference at the Credit Union Cherry Blossom Race and Credit Union SACTOWN Run

Tampa, Fla. (March 3, 2026) – Velera, the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider, is joining credit unions, industry partners, volunteers and supporters from across the country as a sponsor of two major industry-focused races: the Credit Union Cherry Blossom and the Credit Union SACTOWN Run.

These events put the credit union philosophy of “people helping people” into action, uniting participants nationwide to make a difference in their communities. The Credit Union Cherry Blossom 10 Mile Run and 5K Run-Walk complement the public policy advocacy efforts of America’s Credit Unions (ACU), bringing together thousands of participants – including more than 900 Congressional staffers – to highlight the industry’s dedication to service and volunteerism.

Both races also support fundraising for Children’s Miracle Network (CMN), a nonprofit that helps fund critical medical services and pediatric research across 170 premier children’s hospitals in North America. Nationwide, credit unions are among the largest fundraisers for CMN, ranking fifth overall. These signature credit union-branded events provide opportunities for credit unions to visibly demonstrate their commitment to the communities they serve, with all donations benefitting local CMN hospitals.

Velera has supported the Credit Union Cherry Blossom for nearly 25 years, underwriting race expenses so more of the proceeds go directly to patient care and research. Since 2002, the Cherry Blossom has raised over $12 million for the nonprofit. Velera is also a longtime supporter of the Credit Union SACTOWN Run in California, which has raised nearly $3 million for CMN since its launch in 2012 through a partnership between Credit Union for Kids and the Sacramento Running Association.

“Velera is proud to support these flagship running events for another year, helping credit unions raise critical funds for Children’s Miracle Network hospitals and the lifesaving care they provide,” said Merry Pateuk, senior vice president of Industry Engagement, Velera. “We’re excited to see our employees on the course alongside credit union teams, members and industry advocates, making every step count toward supporting our communities.”

The Credit Union Cherry Blossom will take place in Washington, D.C. and feature a 5K race on April 11 and a 10-mile race on April 12. The Credit Union SACTOWN Run includes a 5K and, new for 2026, a Road Mile, both taking place on April 12.

For more information, visit CherryBlossom.org and RunSra.org/sactown-run.

About Velera

Velera is the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider. With over four decades of industry experience and a commitment to service excellence and innovation, the company serves more than 4,000 financial institutions throughout North America, operating with velocity to help its clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Velera leverages its expertise and resources on behalf of credit unions and their members, offering an end-to-end product portfolio that includes payment processing, fraud and risk management, data and analytics, digital banking, instant payments, strategic consulting, collections, ATM and POS networks, shared branching and 24/7/365 member support via its contact centers. For more information, visit velera.com.

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Source: Company press release.

Categories: Announcement