News from the Wire

Applebee’s picks Toast as new POS and kitchen display systems partner

Monday, April 14, 2025 — 17:00:36 (UTC)

BOSTON & PASADENA, Calif.--(BUSINESS WIRE)--Toast (NYSE: TOST), the digital technology platform built for hospitality, today announced an agreement with Dine Brands Global, Inc. (NYSE: DIN), the parent company of Applebee's Neighborhood Grill + Bar®, IHOP®, and Fuzzy’s Taco Shop® restaurants, to implement Toast technology at Applebee’s locations nationwide. In addition to Toast point-of-sale (POS) terminals, Applebee’s restaurants will use Toast Go® handhelds, Toast’s Kitchen Display Systems (KDS), and Restaurant Management Suite Enterprise.

Applebee’s, one of America’s largest casual dining restaurants, will utilize Toast technology to strengthen operational flexibility, provide greater ease of use and responsiveness, improve labor efficiency, and enhance the overall guest experience.

“This is a crucial step in the evolution of our 45-year-old brand,” said Justin Skelton, Chief Information Officer at Dine Brands. “POS and KDS systems are essential to efficient operations and can have major impacts on both the guest and team member experience. We look forward to working with Toast to enhance Applebee’s technology capabilities.”

“Delivering a great guest experience requires that our restaurants have exceptional tools and technology,” said Tom Finocchiaro, Vice President of Operations Services for Applebee’s. “By leveraging technology touchpoints, like handhelds to improve efficiency, our team members will have more time to interact with guests.”

“Applebee’s is an iconic brand and at the heart of so many communities. Like Toast, they are focused on enabling moments that bring people together around a great meal,” said Kelly Esten, Chief Marketing Officer at Toast. “We are thrilled to help Applebee’s and Dine Brands innovate their front- and back-of-house digital experience, while maintaining the best of this brand we know and love.”

Toast currently serves hundreds of multi-unit brands, including Caribou Coffee, Choice Hotels, Potbelly Sandwich Shop, Craveworthy Brands, Perkins American Food Co., Nothing Bundt Cakes, Papa Gino's & D'Angelo, and Costa Vida Fresh Mexican Grill, among others. For more information about Toast and its enterprise capabilities, visit our Toast for Enterprise page.

About Toast

Toast [NYSE: TOST] is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a comprehensive platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business across point of sale, payments, operations, digital ordering and delivery, marketing and loyalty, and team management. We serve as the restaurant operating system, connecting front of house and back of house operations across service models including dine-in, takeout, delivery, catering, and retail. Toast helps restaurants streamline operations, increase revenue, and deliver amazing guest experiences. For more information, visit www.toasttab.com.

About Applebee’s®

As one of the world’s largest casual dining brands, Applebee’s Neighborhood Grill + Bar serves as America’s kitchen table, offering guests a lively dining experience that combines simple, craveable American fare with classic drinks and local drafts. Applebee’s makes it easy for family and friends to connect with one another, whether it’s in a dining room or in the comfort of a living room, Eatin’ Good in the Neighborhood™ is a familiar and affordable escape from the everyday. Applebee's restaurants are owned and operated by entrepreneurs dedicated to more than serving great food, but also building up the communities that we call home. From raising money for local charities to hosting community fundraisers, Applebee’s is always Doin’ Good in the Neighborhood®. Applebee’s franchise operations consisted of 1,567 Applebee’s restaurants in the United States, two U.S. territories and 15 countries outside the United States, and 47 company-operated U.S. restaurants as of December 29, 2024. This number does not include one domestic Applebee’s ghost kitchen (small kitchens with no store-front presence, used to fill off-premise orders) and four Applebee’s international ghost kitchens. Applebee's is franchised by subsidiaries of Dine Brands Global Inc. [NYSE: DIN], which is one of the world's largest full-service restaurant companies.

Notice to readers: These are archived articles. Contact information, links and other details may be out of date. We regret any inconvenience.

Source: Company press release.

Categories: Partnership