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Europe digital payments market set for transformation in 2025

Monday, April 21, 2025 — 16:48:13 (UTC)

DUBLIN--(BUSINESS WIRE)--The "Digital Payments in Europe 2025: Regional Trends, Adoption, and Forecasts to 2028" report has been added to ResearchAndMarkets.com's offering.

Digital Payments Surge in Europe Driven by Wallet Adoption

In 2024, digital payment adoption in Europe exceeded 60% for online transactions and over 25% for in-store payments. The rise was driven by contactless options, smartphone penetration, and the adoption of global digital wallets. Global wallets remained the preferred method for online payments, while OEM wallets led in-store transactions, reflecting the demand for fast and secure solutions.

Instant Payments Propel Non-Cash Transaction Growth

The volume of non-cash transactions in Europe is projected to grow at a CAGR of over +10% from 2023, reaching more than 630 billion transactions by 2028. In the B2B segment, non-cash transactions are expected to total nearly 90 billion by 2028. While card payments dominated in 2023, comprising over 60% of transaction volume, instant payments continued to gain traction, driven by the need for real-time and seamless transactions.

Questions Covered

Which digital wallet type dominated in-store payments in Europe in 2024? What was the primary reason for Europeans favouring Pay by Bank in 2024? What is the projected retail E-Commerce share in Western Europe by 2028? How many cryptocurrency owners were there in Europe in 2024? What are the main factors influencing the selection of an online payment method in Europe in 2024?

Company Coverage:

BVNK Bitcoin Ethereum USDC USDT

Key Topics Covered:

1. Management Summary

2. Digital Payment Adoption Trends in Europe

2.1. Key Takeaways - Digital Payment Adoption Trends in Europe

2.2. Digital Payment Usage and Wallet Adoption

Share of Respondents Using Digital Payments, by Category, in % of Respondents, 2024 Digital Wallets Adoption by Category: In-Store, in % of Digital Payment Users, 2024 Digital Wallets Adoption by Category: Online, in % of Digital Payment Users, 2024 Digital Wallets Adoption by Category: In-App, in % of Digital Payment Users, 2024 2.3. Shift in Consumer Payment Behavior

Payment Mix: New Payments vs Traditional Payments, In % of transaction volume, 2023 Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024 3. Consumer Preferences and Emerging Payment Methods in Europe

3.1. Key Takeaways - Consumer Preferences and Emerging Payment Methods in Europe

3.2. Consumer Preferences

Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024 Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024 Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024 Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024. 3.3. Adoption of Emerging Payment Methods

Number of Cryptocurrency Owners, in millions, 2023 & 2024e Western Europe: Overview of Crypto Payment Adoption and Stablecoin Usage, March 2025 4. Market Growth and Future Projections for Digital Payments in Europe

4.1. Key Takeaways - Market Growth and Future Projections for Digital Payments in Europe

4.2. Retail E-Commerce Growth and Impact on Payments in Western Europe

Retail E-Commerce Share, in % of Total Retail Sales, 2022-2028f Retail E-Commerce Sales, in USD billion, in % of Year-on-Year Change, 2022-2028f 4.3. Non-Cash Transaction Growth

Total Non-cash Transactions Volume, in volume billions, 2018 & 2021-2024e & 2028f Total B2B Non-cash Transactions Volume, in volume billions, 2018 & 2021-2024e & 2028f 4.4. Payments Revenue Trends and Projections in Europe, Middle East, and Africa

Payments Revenue by Type, Commercial & Consumer in %, 2018 & 2023 Share of Payment Revenue Value, in %, 2027f Payments Revenue Value, in USD trillion, 2013, 2018, 2020- 2023 Payments Market Growth by Global Region, CAGR (%), 2022 - 2027f Payments Market Revenue Share by Global Region, in %, 2027f For more information about this report visit www.researchandmarkets.com/r/thzjys

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Source: Company press release.

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