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Butter Payments names Sonali Sambhus as Chief Technology Officer

Wednesday, November 05, 2025 — 18:49:53 (UTC)

Nov. 5, 2025—SAN FRANCISCO--(BUSINESS WIRE)--Butter Payments, the most intelligent machine learning-powered payments recovery platform, today announced that it has strengthened its senior leadership team with the appointment of Sonali Sambhus as Chief Technology Officer (CTO).

The appointment follows the recent additions of Sofya Pogreb as Chief Executive Officer and Charles Rosenblatt as Chief Commercial Officer. These leadership hires underscore Butter’s ongoing momentum and investment in scaling technology, operations, and executive capabilities to meet growing demand across the subscription economy.

Sonali Sambhus, CTO, joins Butter as a technology visionary with extensive experience building and scaling AI- and ML-driven fintech platforms into successful, high-growth businesses. She most recently led the Developer & ML Platform at Block, Inc. (formerly Square, NYSE: SQ), driving platform growth and transformative initiatives. Sonali has held executive roles at Realtor.com and Vuclip, Inc., co-founded the data analytics startup 10jumps Inc. (acquired by Saggezza Inc.), and served on the board of directors at AvidXchange (NASDAQ: AVDX) and is an advisory board member at Illuminate Ventures. As a fractional CTO and startup advisor through Thrrive Ventures, she has worked with emerging fintech and AI startups, including Worth AI and Dwarpaal.

“Sonali’s deep technical expertise and proven leadership in scaling intelligent platforms will play a critical role in Butter’s next phase of innovation,” said Sofya Pogreb, CEO of Butter Payments. “As Butter continues its growth trajectory, her expertise in scaling AI-powered products will be instrumental in enhancing our technology and delivering even greater value to our clients.”

Butter’s platform uses patented machine learning models to predict and prevent failed payments, which is a problem that costs the subscription industry over $440 billion in lost revenue annually. By analyzing behavioral, transactional, and network data, Butter helps clients such as Cerebral, FuturHealth, The Athletic, and Athena Club recover lost revenue, reduce churn, and increase recurring growth.

“I’m excited to join Butter Payments at such a pivotal moment in the company’s growth,” said Sambhus. “Butter’s ML-driven approach is reshaping how subscription businesses recover lost revenue — one of the most overlooked challenges in payments. I look forward to advancing the technology that makes this possible and supporting our clients’ continued growth.”

Learn more about Butter Payments today: butterpayments.com

About Butter Payments

Butter is the leader in failed payment recovery, enabling subscription brands to maximize top-line revenue through its machine-learning-powered platform. The company’s list of clients includes innovative brands such as The Athletic, Bobbie, and more. Butter’s patented ML technology tailors payment recovery based on each subscription brand’s unique transaction data, resulting in bespoke strategies that drive sustainable growth.

Contacts Media Contact: Butter Payments butter@calibercorporateadviser.com

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Source: Company press release.

Categories: Appointment