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MMA, World Liberty Financial to build global token economy in combat sports
Tuesday, December 30, 2025 — 17:25:04 (UTC)
MMA Partners with World Liberty Financial to Build Global Token Economy in Combat Sports
December 30, 2025 08:50 ET | Source: MIXED MARTIAL ARTS GROUP LIMITED
MMA.INC will integrate and deploy WLFI’s USD1 stablecoin to engage and incentivize MMA’s global community of fighters, fans, coaches and gyms
New York, NY, Dec. 30, 2025 (GLOBE NEWSWIRE) -- Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company” and doing business as MMA.INC), a technology driven ecosystem at the forefront of the global combat sports industry, announced today that it has executed a Strategic Memorandum of Understanding (MOU) with decentralized finance platform World Liberty Financial (“WLFI”). Together, MMA.INC and WLFI will design, issue, and scale the MMA.INC utility token and integrate USD1, World Liberty Financials’ stablecoin, as the foundational layer of MMA.INC’s on-chain ecosystem.
Under the MOU, MMA.INC and World Liberty Financial will collaborate across token architecture, on-chain economic modelling, stablecoin reserve design, treasury operations, platform integration, joint go-to-market, and ecosystem governance. This partnership will create one of the world’s first large-scale, real utility Web3 economies in sports, bringing blockchain-powered engagement to a global community of fans, coaches, athletes and gyms.
World Liberty Financial will also join the MMA.INC Strategic Advisory Board, formalizing its role in guiding the token framework, regulatory alignment, and long-term sustainable growth of the MMA.INC on-chain ecosystem.
Donald Trump Jr., Co-Founder of World Liberty Financial, and Strategic Advisor to MMA.INC, said, “This partnership brings together the unique world leading capabilities and assets of World Liberty Financial and MMA.INC. I’m incredibly proud that MMA.INC now has the opportunity to leverage the world class technology and financial infrastructure of World Liberty Financial to accelerate its Web3 strategy.”
Nick Langton, Founder & CEO of MMA Group, commented, “This partnership sets the foundation for a global on-chain ecosystem that merges the passion of combat sports with the utility of modern digital finance. World Liberty Financial brings deep expertise in stablecoin architecture and next-generation payments technology. Together, we will create a token economy with genuine utility, strong governance and scalability to serve the global community of martial arts fans, practitioners, coaches and athletes.”
A transformative partnership for MMA.INC’s Web3 expansion, this MOU establishes four high-impact workstreams to build a scalable, “real utility” blockchain ecosystem.
MMA.INC Token Architecture: Design of the full token economy, governance model and USD1-backed stability framework. USD1 Integration Across MMA Platforms: Stablecoin-enabled payments, rewards and access, powered by WLFI’s onchain infrastructure. Global Market Activation: Co-branded campaigns and ecosystem rollout across MMA’s fighters, gyms, and fan network. Strategic Advisory & Governance: WLFI joins MMA.INC’s Advisory Board to guide token economics, compliance, and long-term stability. About Mixed Martial Arts Group Limited
With over 5 million social media followers, 530,000 user profiles, 75,000+ active students, 18,000 published gyms, and 800 verified gyms across 16 countries across its various assets, MMA.INC continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders
We are bringing together martial arts fans, fighters, gyms, and coaches in a single onchain ecosystem. Unlike other models that focus on digital collectibles or limited fan tokens, we're all about real participation and achievement.
From the Ground Up to Worldwide: With over 800 verified gyms and 75,000+ active students already training across 16 countries, MMA.INC connects local gyms with global communities in a single, connected network of value. Participation as Currency: Engaging in training, streaming, coaching or simply supporting any activity, will earn Experience Points (XP), which is transparently logged onchain and can be redeemed for real rewards. Merit over Speculation: Rewards will be based on effort, passion and progress, allowing the economy to grow through genuine participation rather than financial gain. One Unified Ecosystem: With existing platform assets including BJJLink, TrainAlta, Hype, and MixedMartialArts.com, MMA.INC provides a complete platform that covers training, community, content and fandom like no other. About World Liberty Financial
World Liberty Financial (WLFI) is a pioneering decentralized finance (DeFi) protocol and governance platform dedicated to empowering individuals through transparent, accessible, and secure financial solutions. Inspired by the vision of President Donald J. Trump, WLFI seeks to democratize access to DeFi by creating user-friendly tools that bring the benefits of decentralized finance to a broader audience. WLFI plans to be at the forefront of DeFi, offering an intuitive, robust platform that empowers users to participate actively in the financial future.
For more information, visit worldlibertyfinancial.com
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Source: Company press release. 
Categories: Partnership
