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High Country Beverage, SilverEdge aim to lift Colorado's indie retailers' operations

Thursday, March 12, 2026 — 17:02:56 (UTC)

Beyond the Bottle: High Country Beverage and SilverEdge Partner to Give Colorado’s Independent Retailers a Modern Operational Edge.

The partnership pairs Colorado’s premier beverage distributor and payments technology partner together to help independent liquor stores and taverns that anchor our communities, reclaim time and streamline cash flow.

LOVELAND, CO (MARCH, 2026) - High Country Beverage (HCB), a staple of the Colorado beverage industry for over 25 years, and SilverEdge, a Colorado-based payments technology company, are announcing a strategic partnership designed to strengthen the operational health of independent liquor stores, bars, and restaurants across Northern Colorado and the Front Range. In an era where independent business owners are navigating a rapidly shifting retail landscape, the partnership focuses on more than just the supply chain. It addresses the growing "back-office burden" that business owners can find themselves in, stuck managing payments rather than growing their business.

“Our relationship with customers has always been about more than just delivering a product,” said Steve Nichols, President at High Country Beverage. “We know that managing the books can be a major drain on time, pulling owners away from their people, customers and their community. SilverEdge is the solution that gives that time back, providing the financial stability our customers deserve.”

A Colorado-owned payments technology leader for over 20 years, the team at SilverEdge has anchored the Northern Colorado business community through decades of change. Their evolution reflects the needs of the businesses they serve; moving from a traditional payment’s provider, into a high-velocity payments orchestrator designed for the hard-working businesses of all sizes.

“High Country Beverage cares about the success of the person behind the counter, not just the cases they sell,” said Ken Salazar, Founder at SilverEdge. “(at SilverEdge), we design and orchestrate the systems that powers how a business moves money. This partnership isn't just about payments; it's about providing an ‘edge’ to the independent shop owner in Greeley or the bar owner in Fort Collins. We’re helping them pay smarter, earn faster, and ultimately, grow more.”

The partnership focuses on the long-term prosperity of independent liquor stores, bars, and restaurant businesses, where livelihoods depend on local trust and consistent growth. Key benefits include:

Margin Protection: Implementing dual-pricing and transparent processing to combat the rising costs of operation.

Operational Peace of Mind: Automating the reconciliation of high-volume distributor invoices (like those from HCB), reducing the "triple-entry" workload for owners.

Local-to-Local Support: While the industry hides behind 1-800 numbers, SilverEdge provides a Colorado-based concierge team that answers the phone in seven seconds or less.

This pairing marks a shift in how Colorado business gets done. By replacing manual friction with intentional system design, High Country Beverage and SilverEdge are clearing the path for local retailers to stop chasing payments and start focusing on what’s next.

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About High Country Beverage
High Country Beverage is a nationally recognized leader in the beverage distribution industry, serving more than 2,200 accounts across Colorado. Delivering thousands of cases daily to over a million residents and visitors, HCB is known for its elite retail execution and powerful operational technology. Their mission is to help suppliers and retailers reach their goals faster and create a reason to celebrate for everyone involved. www.highcountrybeverage.com

About SilverEdge
SilverEdge is a Colorado-owned payments systems partner that designs and orchestrates how businesses pay and get paid. SilverEdge approaches payments as infrastructure - not transactions - taking responsibility for how money moves as a single, intentional system. Built on decades of experience, SilverEdge removes friction and brings precision, trust, and control to the financial foundation businesses depend on to grow. www.gosilveredge.com

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Source: Company press release.

Categories: Partnership