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Brink Software launches apps for cloud-based hospitality POS software

Thursday, March 28, 2013 — 19:07:35 (EDT)

San Diego, Calif., March 28, 2013 -- Brink Software (www.brinksoftware.com ) the leading cloud-based Point of Sale (POS) and restaurant management software solution, today announced smart phone capability for iPhone and Android which allows restaurant guests to: place their order, process payments, manage their loyalty account, and redeem rewards via any web-enabled smart phone. Unlike other legacy hospitality software; Brink’s mobile ordering is a fully integrated feature of the Brink POS product and is not a “bolt on” addition, with inherent integration difficulty.

"My restaurant is in the heart of San Francisco's downtown with a frenetic, fast-paced lunch time and dinner rush - hence, I wanted to bring a cashless, highly efficient model to my fresh, made-to-order menu at our artisan sandwich shop," said CEO David Silverglide of Split Bread. "Brink's cloud-based POS allowed us to set up a system where our guests enter the restaurant, order items off menus located on individual tables using QR Codes with their smart phones and pay in a similar manner. The order is received immediately by the kitchen and our guests simply wait at their designated table for their food to be brought to them by the kitchen. It's a highly efficient, fast methodology that allows for prompt customer service without them having to wait in line and gives us an opportunity to provide the freshest ingredients and sandwiches without having a cashier to act as an intermediary."

Orders placed using the mobile ordering app go through the same process as orders through the desktop online ordering module. Submitted orders are automatically sent to the kitchen at the appropriate time without any action required by the restaurant staff. The app can be customized to match the branding of any restaurant and the use of QR codes allows restaurants to offer in-store mobile ordering, reducing both wait times and labor cost.

Online ordering via mobile also allows for tight integration with online loyalty programs. Brink's system allows restaurants to track customer's order history and award points or items to loyal diners while they place their order. Through pre-set account numbers, or the guest’s email address, restaurants can track, manage and analyze their clients’ behavior and as such provide truly targeted incentives, customer service and reasons for rapid return. Customers can simply order off the menu and request a pick up time using the system, via a smart phone and their food is fired in the kitchen at the appropriate time to accommodate their schedule.

Features of Brink Mobile Capability Include:

• Credit Card Processing - Support for all major credit card processors and PCI validated, transaction times that are ultra-fast.
• QR Code Scanning - QR codes are used as an entry point into the mobile ordering app, letting the system know the guest is in the restaurant and their precise location.
• Loyalty Integration - A single guest account is used online and in-store for order tracking, stored payment cards, and loyalty awards and redemptions.

“Our new mobile ordering, gives our customers the enhanced ability to focus on what they love, cooking and managing their restaurants; not a laborious, disjointed IT system that's twenty years old in its' processes and that requires servicing from an outsourced engineer,” said Brett Clapham, CEO of Brink Software. “Through our system, all of the restaurants’ ordering channels, in-store registers, smart phones, desktop PCs, are all part of a single, modern technology infrastructure that offers uniform functions, such as loyalty and promotions, which is the true power of a cloud-based point of sale system. Additionally, running a restaurant or chain of restaurants, is a competitive businesses; the ability to accommodate diners through devices that are common to them and allow for better customer service and restaurant efficiencies is paramount in 2013 for true return on investment (ROI) and success."

About Brink Software Brink Software is the leading provider of cloud-based Point of Sale (POS) and restaurant management software solutions. Regardless if it's a single restaurant, or a chain of restaurants Brink Software provides IT solutions in the cloud to help proprietors uniformly to better manage, analyze their customers’ behavior, optimize restaurant efficiencies and customer service and implement loyalty systems. The data from individual restaurants is stored in the cloud and managed off premises, allowing for real-time holistic analytics without having to "go offline" to run the numbers. Unlike other players in the industry, Brink provides for its clients, a rich suite of fully integrated technology offerings from online ordering, regardless of device; to back-end analytics that are regularly updated from the cloud, with no interruption of services and at no additional cost and allowing restaurant owners and managers to stay focused on what they love, cooking.

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Source: Company press release.