News from the Wire

Pay By Touch and Saatchi & Saatchi build Lovemark

Wednesday, March 14, 2007 — 17:46:01 (EDT)

SAN FRANCISCO, CA – (March 14, 2007) – Pay By Touch, the leader in biometric payments and personalized marketing, today announced that it has formed a unique partnership with Saatchi & Saatchi Worldwide. Under the alliance, Saatchi & Saatchi will provide Pay By Touch with strategic and creative counsel to build a global Lovemark®. Handled out of Saatchi & Saatchi’s New York office, responsibilities include: business strategy, brand identity, industrial design, advertising, direct response, in-store marketing and interactive.%%N%%N“Our mission is to build a consumer-driven platform that delivers unprecedented value to consumers, merchants, manufacturers and service providers alike,” said John Rogers, Founder, Chairman and CEO, Pay By Touch. “We look forward to working with Saatchi & Saatchi's Worldwide CEO Kevin Roberts and his team to change the way the world shops – forever.”%%N%%NA world-renowned marketing agency, Saatchi & Saatchi is considered a hothouse for world-changing ideas that create sustainable growth. Mr. Roberts is a proven innovator who has created several groundbreaking concepts in brand, people and product management, including Lovemarks. %%N%%N“John Rogers and Pay By Touch are using the power of biometrics to bring new ease and convenience to every day life,” said Kevin Roberts, Worldwide CEO, Saatchi & Saatchi. “Pay By Touch is also delivering on the promise of personalized marketing across retail settings.”%%N%%NMary Baglivo, New York CEO, Saatchi & Saatchi added, “We are thrilled to be working together to usher in a new era of individualized retail in which consumers are recognized and rewarded wherever they go.” %%N%%NPay By Touch is a better way to pay and get personalized savings. The company’s popular biometric payment solutions and new SmartShop™ service let shoppers make purchases and get personalized rewards with the touch of a finger. Pay By Touch is free to use, and more secure than cash or debit and credit cards. If there’s nothing to carry, there’s nothing to be lost or stolen.%%N%%NSmartShop, powered by Pay By Touch, gives shoppers customized offers on the products they buy most when they enter the store – before they shop. It provides merchants and consumer packaged goods companies with an unprecedented return on investment by enabling them to deliver the right offer to the right shopper at the right time – both in-store and online. %%N%%NThe SmartShop service is currently available at Green Hills Market in Syracuse, New York, where 50 percent of shoppers adopted the service in less than 8 months. There, the service has also driven a substantial increase in revenue, with redemption rates exceeding 20 percent and monthly shopping visits up by 10 percent. %%N%%NAlready, more than 3.6 million consumers are using Pay By Touch in 3,000 locations across 44 states, the UK and Singapore. To learn more, go to www.paybytouch.com <www.paybytouch.com/>. %%N%%NAbout Pay By Touch %%NPay By Touch (www.paybytouch.com) is the global leader in biometric authentication, personalized marketing and payment solutions. Already, more than 3.6 million consumers are using Pay By Touch services to identify themselves, make purchases, cash checks and get personalized savings with the touch of a finger. Pay By Touch services are free for consumers to use and available in more than 3,000 retail locations across 44 states, the UK and Singapore. Pay By Touch also provides robust data management and payment processing solutions for ACH (electronic checking), card-present and card-not-present debit and credit transactions for retail clients. Founded in 2002 and headquartered in San Francisco, Pay By Touch employs 800 professionals and holds more than 60 patents worldwide on secure, convenient and cost-effective transaction solutions. %%N%%NSource: Company press release

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Source: Company press release.