News from the Wire

Pay By Touch and Harps Food Stores Inc. debut loyalty program

Wednesday, April 04, 2007 — 17:30:16 (EDT)

San Francisco, California and Springdale, Arkansas – April 4, 2007 – Pay By Touch, the leader in biometric payments and personalized marketing, and Harps Food Stores, Inc., one of the grocery industry's most recognized independent chains, today announced the debut of ‘Harps Rewards with S&H greenpoints®’ in Harps’ Cabot, Conway, Russellville, Dardanelle, Vilonia, and Heber Springs, Arkansas locations. %%N%%NWith the new program, Harps’ shoppers will earn 10 greenpoints for every dollar they spend at participating Harps Foods Markets. Shoppers will be able to redeem their greenpoints either in-store, through the print greenpoints catalog or online at www.greenpoints.com. Greenpoints rewards range from movie tickets and household appliances to DVD players, sporting goods and more. %%N%%N“Harps Rewards with S&H greenpoints is not just a discount card like other loyalty programs. Rather, it rewards our shoppers for spending their grocery dollars with Harps,” said Kim Eskew, Executive Vice President, Harps Food Stores, Inc. "We are extremely pleased to be able to thank our shoppers for their loyalty over the years by helping them to buy the products they want and need." %%N%%NPay By Touch’s S&H greenpoints® Reward Program is the digital reinvention of the Sperry & Hutchinson Company’s Green Stamps. The nation’s first loyalty marketing program (circa 1896), the S&H greenpoints program rewards millions of consumers with points for every dollar they spend at participating merchants. %%N%%NIn addition, Harps Foods has adopted Pay By Touch’s SHPROMO™ system. This real-time marketing solution features a sophisticated offer engine that enables retailers to deliver one-to-one shopper messages in-store through multiple platforms. %%N%%N“Our targeted messaging, promotion, and data analytics services provide Harps Food Stores with the tools they need to succeed in a fiercely competitive market,” said John Rogers, Founder, Chairman and CEO, Pay By Touch. “We look forward to rolling out the S&H greenpoints program across all Harps Food Stores, including locations throughout Arkansas, Oklahoma, and Missouri.”%%N%%NThe S&H greenpoints debut features helpful Pay By Touch representatives, signage and promotions in each participating location, making it easy for Harps Food Stores’ shoppers to learn about the program and get enrolled. %%N%%NAbout Harps Food Stores, Inc.,%%N%%NEmployee-owned Harps Food Stores have been feeding families in the communities they serve since the 1930s. Throughout the years, the Springdale-based grocer has grown dramatically, now operating over 50 locations across Arkansas and in Oklahoma and Missouri. To learn more about Harps Food Stores, please go to www.harpsfood.com/. %%N%%NAbout Pay By Touch %%N%%NPay By Touch (www.paybytouch.com) is the global leader in biometric authentication, personalized marketing and payment solutions. Already, more than 3.6 million consumers are using Pay By Touch services to identify themselves, make purchases, cash checks and get personalized savings with the touch of a finger. Pay By Touch services are free for consumers to use and available in more than 3,000 retail locations across 44 states, the UK and Singapore. Pay By Touch also provides robust data management and payment processing solutions for ACH (electronic checking), card-present and card-not-present debit and credit transactions for retail clients. Founded in 2002 and headquartered in San Francisco, Pay By Touch employs 800 professionals and holds more than 60 patents worldwide on secure, convenient and cost-effective transaction solutions. %%N%%NSource: Company press release

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Source: Company press release.