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Digital channels, flexible payments key for airline bookings

Monday, November 25, 2024 — 12:47:02 (EST)

DUBLIN--(BUSINESS WIRE)--The "Online Airline Booking Insights 2024" report has been added to ResearchAndMarkets.com's offering.

Global Online Airline Booking Insights 2024: 72% of Air Travel Passengers Worldwide Booked the Majority of Flights Online.

Digital Channels Dominate Airline Bookings

In 2024, most global airline bookings will be made online, with airline websites and apps leading as travelers favor self-service options. OTAs compete through personalized offers, flexible policies, and transparent pricing.

Flexible Payments Key to Appeal

Diverse payment options, including digital wallets and instant payments, are growing in use, especially among younger travelers. Though credit and debit cards remain the dominant, preferred method by 79% of passengers. Airlines are enhancing satisfaction by providing secure, flexible payment solutions.

Focus on Flexibility and Transparency

Travelers prioritize flexible bookings and transparent flight details. Airlines and OTAs that offer user-friendly, clear options will gain customer loyalty.

Questions Covered:

What impact is AI having on global airline bookings in 2024?

How many passengers are forecasted to travel globally by air in 2024?

How prevalent is dissatisfaction with the air ticket payment process in 2024?

How have consumer expectations changed in the online airline booking process as of 2024?

What are the primary digital channels used for airline bookings in 2024?

Global Online Airline Booking Market Insights

Overview of Airline and Airline Booking Market, November 2024

Net Profits of The Airline Industry, in USD billion, 2023e & 2024f Operating Profits of The Airline Industry, in USD billion, 2023e & 2024f Air Traveler Satisfaction And Perception of Air Travel Importance, in % of Air Travelers, April 2024 Share of Air Travel Passengers Who Booked the Majority of Flights Online, in % 2024e Where Air Travel Passengers Book Their flights, in % of Air Travel Passengers, 2024e Breakdown of Online Sources Used for Airline Bookings, in %, 2024e Share of Air Travel Passengers Who Are Satisfied With the Airline Booking Process, in % 2024e Breakdown of Pre-Travel Aspects That Passengers Need to Have Addressed Prior to Flight Booking, in % 2024e Share of Air Travel Passengers Who State Debit/Credit Cards as a Preferred Payment Option When Booking Air Travel, in % 2024e Share of Air Travel Passengers Who State Digital Wallets as a Preferred Payment Option When Booking Air Travel, in % 2024e Share of Air Travel Passengers Under the Age of 25 Who State Digital Wallets as a Preferred payment Option When Booking Air Travel, in %, 2024e Share of Air Travel Passengers Who State Payment Solutions Like IATA Pay as a Preferred Payment Option When Booking Air Travel, in % 2024e Share of Air Travel Passengers Who Were Dissatisfied With Their Air Ticket Payment Experience, in % 2024e Top Reasons For Payment Method Choice When Booking Air Travel, in % of Air Travel Passengers, 2024e Annual Growth of Downloads of Travel Booking Categories, in % of Year-on-Year Growth, 2023 Growth of Downloads of Travel Booking Apps from 2019, by App Type, in %, 2023 AI Use Cases in Travel, in % of Travelers, October 2023 Average Time Travelers Spent on Resources Used on the Path to a Travel Purchase, in Minutes, April 2023 Share of Travelers Who Visit an OTA Prior to Travel Purchase, by Travel Purchase Type, in % of Travelers, April 2023 Resources Used Leading up to Travel purchase, in % of Travelers, April 2023 Where Travelers Made a Travel Purchase for Their most Recent Trip, in % of Travelers, April 2023 Average number of pages Viewed by Travelers in the 45 Days Leading Up to Travel purchase, by Website Type, in Pages, April 2023 Components That travelers Who Booked Multiple Trip components Booked First, in % of Travelers, April 2023 Share of Travelers That Are Most Likely to visit an OTA Next After Visiting a Hotel Or Airline Website or App, in %, April 2023 Share of Travelers That are Most Likely to Visit Another Travel Website, Such as an Airline, Hotel, or Meta Travel website next After Visiting an OTA, in %, April 2023 Webpages visited by Travelers Before Booking a Flight, in Number of Webpages, 2013 & 2024e Share of Travelers Who Say That the Number of Choices (Fares, Bundles, Brands) is Overwhelming in %, 2024e Share of Travelers Who Want to Be Able to See All Their Options on a Single Screen Or Website, in %, 2024e Share of Travelers Who Search On A Comparison Site First Before purchasing Direct on the Airline Site, in %, 2024e Share of Air Travelers Who Want Retailers to Make Changing a Travel Purchase Like a Flight Less of an Issue, in %, 2024e Share of Air Travelers Who Find Changing a Flight the Hardest Part of a Trip to Change, in %, 2024e A selection of companies mentioned in this report includes, but is not limited to:

Apple Google

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Source: Company press release.