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Swiss4 offers metal cards from Giesecke+Devrient

Tuesday, December 03, 2024 — 13:44:25 (EST)

DULLES, VA/MUNICH - (December 3, 2024) – Metal payment cards are increasingly gaining popularity among banks and their premium customers worldwide. These cards symbolize stability, value and exclusivity enabling financial institutions to stand out clearly in a highly competitive market. Swiss4, a Swiss-based high-end financial services company, has partnered with Giesecke+Devrient (G+D) to offer premium metal cards that ensure distinguished customer experience and foster loyalty in the competitive landscape of high-end payment services.

Payment cards serve as the primary physical touchpoint between financial institutions and their customers. Cards are not only a payment instrument, but can become a status symbol and an expression of consumers' values and personal lifestyle. Unique design and quality are decisive criteria when choosing a top-of-wallet card, especially for discerning premium customers. Metal cards fulfill these requirements in an ideal way. They symbolize stability and value through their weight, tactile feel and visual appeal.

Swiss4: Redefining premium services with metal cards and innovation

Swiss4 provides its customers with an app that integrates premium financial services with lifestyle management, with a 24/7 digital conciergerie. As a principal member of Mastercard, Swiss4 is the first financial institution in Switzerland to offer the Mastercard World Elite debit card made of metal. This elegantly designed card delivers numerous benefits, including high-coverage insurance services and customizable management through the app. For the first time in Switzerland, Swiss4 members can opt for a physical card with or without embossed numbers to increase the level of discretion and security.

Metal cards offer customers a very special experience every time they use it. They act as a branding statement and offer banks further advantages: they promote higher spending and transactions, open up new customer segments and strengthen customer loyalty. The global market for metal cards is growing rapidly, with demand to rise from 36 million new metal cards issued in 2022 to 85 million in 2028. Card-issuing financial institutions that recognize this trend have a significant growth opportunity here.

“Our metal cards embody Swiss4’s commitment to discretion, prestige, and exceptional service,” said Zhina Asmaei, co-founder and CEO of Swiss4. “We blend the rich tradition of Swiss financial services with cutting-edge innovation to serve a broader clientele of discerning customers. We’re proud to bring the most prestigious card to the Swiss market, that not only meets the sophisticated needs of today's customer but also ensures top-tier security, privacy and privileges.”

"Payment cards are increasingly becoming a lifestyle product," explains Mikko Kähkönen, responsible for the payment card portfolio at G+D. “Customers in the premium segment are looking for individuality and exclusivity in all areas of life - from jewelry and clothing to vehicles and smartphones. Banks can differentiate themselves with high-quality payment cards. Combined with bonus or loyalty programs, metal cards become a daily, pleasant lifestyle statement for their users.” G+D offers a differentiated metal card portfolio for a wide range of requirements. More information on the Convego® Metal range can be found on the G+D website.

Swiss4 metal Mastercard World Elite payment card on a green textured background

About Giesecke+Devrient

Giesecke+Devrient (G+D) is a global SecurityTech company headquartered in Munich, Germany. G+D makes the lives of billions of people more secure. The company shapes trust in the digital age, with built-in security technology in three segments: Digital Security, Financial Platforms and Currency Technology.

G+D was founded in 1852 and today has a workforce of more than 14,000 employees. In the fiscal year 2023, the company generated a turnover of 3 billion euros. G+D is represented by 123 subsidiaries and joint ventures in 40 countries. Further information: www.gi-de.com

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Source: Company press release.