edo Interactive strengthens team with new hires
Nashville, Tenn., July 22, 2008 -- edo Interactive announced today that it has hired Meaghan Schaefer as Chief Marketing Officer and Alex Gershman as Vice President of Product Development.
“Meaghan and Alex will bring a new perspective and level of expertise to edo Interactive,” said Ed Braswell, Chairman and CEO. “Their in-depth experience will be crucial as we continue to build on the success of our recently launched products.”
Schaefer spent ten years with Corporate Executive Board most recently as managing director of sales and marketing for the firm’s information technology and finance practices. Schaefer will be responsible for developing a network of marketing partners who will utilize edo products to reach targeted demographic groups. She will also direct strategy for card member acquisition and retention related to existing card brands while developing new card programs.
Gershman also comes to edo Interactive from CEB where he played a number of roles, most recently Director of Sales and Marketing for the company’s B2B Sales Consulting group. In his role, Alex will manage the edo Marketing Platform, bringing together our Retail Partners and our network of card members through the development and management of partners’ micro-targeted marketing campaigns
“With our products, we are changing the face of business marketing, prepaid card spending and opening doors to a generation of pre-banked customers,” said Braswell. “I am confident that with Meaghan and Alex on board, we will continue to create the most innovative banking and marketing solutions on the market.”
About edo Interactive
Founded in 2007, edo Interactive is a pioneer in the development of technologies that utilize pre-existing payments infrastructure and modern social networking communities for digital marketing purposes.
In June, the company launched the edo Marketing Platform which allows businesses to create micro-targeted marketing campaigns. Businesses load funds in the form of Prewards™ or edoCash™ directly onto a prepaid card giving them the ability to offer specific promotions and offers based on preferences and spending activity of the cardholder. Online reporting tools provide a detailed understanding of the campaign’s results in real time with 100 percent ROI.
Source: Company press release.
For more news and information about opportunities in the prepaid sphere, visit www.sellingprepaid.com .