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Consumers can use mobile phones to interact with Let us help you
their banks, and they can use them to make purchases reach your target
at merchants. Only a fraction of people regularly make
purchases with their phones, but about half of the audience today!
smartphone users surveyed by the Federal Reserve
reported using their phones for mobile banking in the Some of the options available to
previous year. customize to target your audience

Banks don't want consumers coming into their Targeted Email Campaigns Custom Video
branches; some banks even charge consumers for
doing so. This is nothing new – it was the push behind iSmneCanoiotluintnrSosgiminGdldiersauertlesotltnhfrayeSr.dehvaevedereest’rrasstteiiwxlsicotilyrnukosgiifnvogbeu-ur dregseoutyMi?rnocNdieunuorgisuscpteriorrdyomveabimcullieedsemstiriedcn.niigarceslesc.. ttlhyattofoocuurs
building an ATM network in the 1970s. If banks can get
a critical mass of clients using their phones to do their “Your success Have you called for Let us help you In Print
banking, and half is a critical mass, this is a success. is our success!” your personalized piece together your perfect Online
virtual tour yet? Front Page Option
But it's not that simple. Javelin Strategy & Research - Danielle Thorpe advertising campaign to
reported that less than one third of smartphone users VP Media Partnerships (to a mini ad):
surveyed use mobile antivirus protection software The Green Sheet, Inc. • Ability to purchase on a
or anti-malware software on their phones. Some
consumers even tamper with their phone's operating grow you buisness. quarterly basis.
system to run unauthorized apps. • 4 equal quarterly
The Green Sheet
Thieves hack into consumer bank accounts via mobile payments as an option.
phones with malicious software, such as Acecard or 707-284-1684 • discounts for longer
GMBot – malware that steals banking credentials when www.greensheet.com
consumers log on to bank accounts via mobile phones. term listings!
Acecard malware has customized overlays to imitate The Green SheetcusCmtoaolmlreiDzaeabdnoiaeudltlveoeurdtriirnegctly Customized advertising
50 financial services apps. The malware infects phones 707-284-1686 800-757-4441
when users click on text messages from unknown compSanPy OandTbuLdgIeGt. HT
sources, or tap certain ads on websites. It creates an PARTNERSHIPS
overlay on the authentic banking app, which allows coomr dparonpy thoedraay!note
criminals to follow users' movements on their phones dan7i0e7l.l2e@84g.r1e6e8n6sheet.comD “Your success is our success!”
and grab credentials. anielle Thorpe, Asst. VP Media Partnerships Your
Company
Data breaches could dramatically affect the growth Call me today!
of mobile wallets. The 2016 KPMG Consumer Loss Let me help Logo
Barometer stated that 40 percent of mobile wallet users
would not feel comfortable using a mobile payment you with your You now can have your own
app that had been recently hacked. Consumers are personalized company web space
consistently worried about mobile payment security, advertising
which is stopping them from using their wallets.
success. www.greensheet.com/yourcompanyname
As many as 65 percent of consumers polled in the fourth
quarter of 2015 by the Fed said they're concerned about Your success is Personalized News from the Wire Assistant Vice President of Advertising Sales
the security of mobile payments; almost half don't even Articles from or about your company
trust the technology. KPMG's data suggests a breach Dour success! Your executive online ads & videos 707-284-1686
could negatively impact wallets' adoption. A future anielle Thorpe
breach could not only dampen slow adoption rates to Asst. VP Media Partnerships Call me for the details today! danielle@greensheet.com
date, but also shrink the existing pool of users.
Resource Guides NEW to GS!!
So there you have the first two of four not so obvious Mini ads that can be seen with Spotlight Innovators
issues brewing in payments. Stay tuned for the other print/online/front page options
two in The Green Sheet's next issue. available. Individualized web pages
focusing on innovators in our
Brandes Elitch is Director of Partner Acquisition for CrossCheck Inc. industry.
A Certified Cash Manager and Accredited ACH Professional, Brandes
has a Master's in Business Administration from New York University MORE OPTIONS AVAILABLE EMAIL US TODAY!
and a Juris Doctor from Santa Clara University. He can be reached at
brandese@cross-check.com. DANIELLE@GREENSHEET.COM / RICK@ GREENSHEET.COM

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