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InsideGS
Cover Story Company Profile
Drive retail business with augmented Womply
reality – think Pokémon Go............................................................1 Making big data work for small merchants......................... 31
By Patti Murphy Education
Pokémon Go took the world by storm in the summer of 2016, and it
was a boon to numerous merchants who paid attention and lured Street SmartsSM
players into their locations. Payment pros, take note. Reap the benefits of shifting MLS roles................................. 38
News By John Tucker, 1st Capital Loans LLC
PayPal, Mastercard expand Today's complex marketplace brings a host of challenges many
partnership, payment options.........................................10 business historians have never seen before. MLSs who become
PayPal Inc. and Mastercard's new initiative builds on existing ties POS technology experts can conquer the challenges and thrive.
between the global payment brands and introduces an expanded
menu of cross-channel payment options. Grow your business with financing......................................... 41
By Bob Neagle, Ascentium Capital LLC
Visa, Uber reward small merchants, riders.......................... 10
A co-branded loyalty program launched by Uber Technologies Inc. With the right financing partner, ISOs and other equipment sup-
and Visa Inc. is now available in the latest version of the Uber app. It pliers can be positioned as complete solution providers and as
requires no additional access codes or coupons. true partners with their merchants.
Fintech in sync with smartphone OEMs................................ 11
Fintech companies met Apple's launch of the iPhone 7 series with GDPR: Why it affects businesses
an array of market-ready solutions. Many had anticipated the com- even outside of the EU................................................................... 42
pany's decision to eliminate the iPhone's audio jack.
By Lorie Schrameck, CSR Professional Services Inc.
Security analysts question
Dropbox's response to hack........................................................ 14 The GDPR will become effective in 2018 for the EU's member and
The security community has criticized Dropbox for not sharing per- treaty states; however, if you are a U.S. business with EU locations
tinent details of a massive security breach initially reported in 2012. or otherwise receive the PII of EU citizens, the GDPR applies to
The hack could impact up to 68 million subscribers. you.
Industry Update................................................................................ 16
Help merchants avoid
Views subscription legal headaches .................................................... 45
Very point of sale By Theodore F. Monroe and Bradley O. Cebeci, TFM Law
Do you dream in retail?................................................................. 24
Automatic renewal programs represent a cash cow for countless
By Dale S. Laszig, DSL Direct LLC subscription businesses, but automatic renewals can also be a
Is process-driven ecommerce that moves from one phase to the source of huge liability for businesses that mislead consumers.
next now "old school"? If so how is digital shopping evolving to
avoid herding shoppers into checkout lanes? New Products
Critical issues in payments today – Part 1............................ 26 Multichannel wallet for
By Brandes Elitch, CrossCheck Inc. managing, monetizing loyalty .................................................. 48
The web abounds with articles about how "disruptors are chang- Inspiration
ing everything" in payments. However, the essential aspects aren't
always obvious. Two such essentials are explored herein. Focus prospecting to stir
attention, interest, desire............................................................. 51
Features
Departments
Meet the Expert
Peter Scharnell................................................................................... 28 Letter From the Editors.....................................................................5
An interview with Green Sheet Advisory Board member Peter Readers Speak.......................................................................................8
Scharnell. Calendar of Events........................................................................... 50
Resource Guide.................................................................................. 52
Advertiser Index................................................................................ 62
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