Tradeshows flourish, new products shine

There is a tradeshow for just about every type of payment professional these days. This week, for example, the Southeast Acquirers Association is hosting its annual show March 12 through 14 in Orlando, Fla. And across the world, Money20/20 Asia is taking place March 13 through 15 in Singapore. One is regional; the other is international; both offer considerable educational, inspirational and networking opportunities.

Companies often take advantage of the buzz surrounding tradeshows to introduce new products into the marketplace. For example, at Money20/20 Asia, Verifone just introduced what it described as "the first in a line of commerce solutions that brings mobility, payment, and commerce into one powerful, portable device. From tier one retailers to small businesses, merchants around the globe will soon be able to accelerate their business with Carbon Mobile 5."

Carbon Mobile 5

Verifone noted that Carbon Mobile 5 fits into the palm of a merchant's hand and, in addition to enabling checkout, it offers the ability to run Android apps such as POS, loyalty and inventory management. Carbon Mobile 5 will begin rolling out this year and will be available with and without an integrated printer, and both variations come with the advanced feature set necessary to support in-aisle sales, clienteling, endless aisle solutions and much more, the company added.

“We’re seeing our global merchant partners increasingly dedicating resources to the customer experience. Through one-to-one customer interactions and targeted programs, retail leaders are demanding technology to personalize the shopping experience,” said Julie Johnson, Senior Vice President of Global Product Management. “The priority is to get to know the customer, and Carbon Mobile 5 provides the platform to engage customers and ‘do it all’ from a single, mobile device.”

STA, ETA shows coming up

Meanwhile, at SEAA in the Sunshine State, merchant level salespeople, ISOs, processors, hardware and software manufacturers, the media (including representatives from The Green Sheet Inc.), as well as startups and entrepreneurs with bold ideas, are receiving up-to-date information on the industry's challenges, opportunities and trends; connecting with potential partners and reconnecting with old friends; honing their presentation skills; and getting recharged to better the odds they will reach their business goals.

Also coming to Orlando will be the Secure Technology Alliance, which will host Payment Summit 2018 from March 26 through 29. To register for that show, visit www.stapayments.com/#about .

Less than a month later, Transact ‒ Powered by ETA will take place in Las Vegas from April 17 through 19.This dynamic, comprehensive show promises a mix of traditional events, presentations and showcases along with new offerings such as Next Gen Park for accelerators; Biometric + Identity Zone, powered by IBIA; Contactless Zone; and ETA Law School. For details, visit www.electran.org/events/etatransact18 .

Editor's Note:

The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information.

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