Page 3 - GS130901_flipbook.indd
P. 3
InsideGSGS
Inside
Ed
Cover Stor
Cover Storyy Educationucation
How to Street Smarts :treet Smarts :
How to keep tabs on reps, merchants – Part 1 .........1keep tabs on reps, merchants – Part 1 .........1
S
S
SMM
Let's talk price.............................................................48
The Green Sheet Advisory Board offers sage advice on how to
The Green Sheet Advisory Board offers sage advice on how to Let's talk price .............................................................48
By Dale S. Laszig, Castles Technology Co. Ltd.
ensure that your sales force and merchants are above board in
ensure that your sales force and merchants are above board in By Dale S. Laszig , Castles Technology Co. Ltd.
their business practices.
their business practices. As the cost of doing business goes up, it's often necessary to
As the cost of doing business goes up, it's often necessary to
pass price increases on to our merchants. How do we do that
pass price increases on to our merchants. How do we do that
N without losing customers?
Newsews
without losing customers?
In
Industry Update ..........................................................10dustry Update ..........................................................10 Seven tips for a successful mass
Seven tips for a successful mass
PCI compliance gets easier with SmartSAQ .............18 PCI compliance program: Part 2 ...............................54
18
PCI compliance gets easier with SmartSAQ.............Q
PCI compliance program: Part 2 ...............................54
By Michelle Thompson, FirstMerit Bank NA
A key barrier to PCI compliance has been the length of time
A key barrier to PCI compliance has been the length of time By Michelle Thompson, FirstMerit Bank NA
required for small merchants to complete the annual
required for small merchants to complete the annual What are the two most important steps during a mass PCI
What are the two most important steps during a mass PCI
self-assessment questionnaire. An automated SAQ tool compliance rollout? Setting goals and constant merchant
self-assessment questionnaire. An automated SAQ tool
compliance rollout? Setting goals and constant merchant
can simplify the process. communication.
can simplify the process.
communication.
New age of cross-channel prospecting ....................18
New age of cross-channel prospecting ....................18 Marketing with video .................................................58
Marketing with video .................................................58
By Nancy Drexler, Acquired Marketing
To remain competitive in today's multichannel world, many
To remain competitive in today's multichannel world, many By Nancy Drexler, Acquired Marketing
businesses are exploring a new mix of channels to reach
businesses are exploring a new mix of channels to reach From YouTube to mobile viewing, video is a powerful, new
From YouTube to mobile viewing, video is a powerful, new
and engage potential customers. This includes a number of
and engage potential customers. This includes a number of communications tool. Video gets attention. Video engages.
communications tool. Video gets attention. Video engages.
payment companies.
payment companies. Video entertains. So to reach prospects, consider video.
Video entertains. So to reach prospects, consider video.
Bitcoin Foundation opens dialogue with Fed ...........20 Maximizing loyalty program ROI .............................60
Bitcoin Foundation opens dialogue with Fed ...........20
Maximizing loyalty program ROI .............................60
By Michael Gavin, Merchant Warehouse
The Bitcoin Foundation met with federal regulators and By Michael Gavin, Merchant Warehouse
The Bitcoin Foundation met with federal regulators and
agencies to discuss the future of digital currencies, which are
agencies to discuss the future of digital currencies, which are In the United States, loyalty programs have more than 2 billion
In the United States, loyalty programs have more than 2 billion
increasingly under scrutiny by state and federal authorities. members. And when they're done correctly, they keep custom-
increasingly under scrutiny by state and federal authorities.
members. And when they're done correctly, they keep custom-
ers coming back.
ers coming back.
Payments industry Inc. 500/5000 winners .............22
Payments industry Inc. 500/5000 winners .............22
The 2013 Inc. 500/5000 list of fastest-growing private
The 2013 Inc. 500/5000 list of fastest-growing private New Productsew Products
N
companies in the United States contains a host of payment
companies in the United States contains a host of payment
Smar
companies, the highest ranking of which had growth of
companies, the highest ranking of which had growth of Smart solution for unattended fuel pumps ..............62t solution for unattended fuel pumps ..............62
Mobile minus the dongle ...........................................63
17,404 percent. Mobile minus the dongle ...........................................63
17,404 percent.
C
Company Profi lesompany Profi les
S
Selling Prepaidelling Prepaid
Regal Payment Systems LLC:l Payment Systems LLC:
Rega
Pre
Prepaid in brief ...........................................................32paid in brief...........................................................32
Raising the bar on performance ...........................34
Raising the bar on performance ...........................34
Green Dot goes glam .................................................33
Green Dot goes glam .................................................33
The Merchant Solutions:
The Merchant Solutions:
A new mobile wallet, aggressive marketing and a new market Solid game plan from the start .............................38
A new mobile wallet, aggressive marketing and a new market
Solid game plan from the start.............................t
38
campaign, have cemented Green Dot Corp. as the leader in
campaign, have cemented Green Dot Corp. as the leader in
Inspirationpiration
the prepaid card industry.
the prepaid card industry. Ins
Spring into action before the holidays .....................65pring into action before the holidays .....................65
S
Featuresres
Featu
Departmentspartments
The Mobile Buzz:e Mobile Buzz:
Th De
Getting up to speed on mobile payments ................36
Getting up to speed on mobile payments................36 L Letter From the Editors .................................................... 5etter From the Editors .................................................... 5
Readers Speak
Viewsews Readers Speak ................................................................. 8.................................................................k 8
Vi
R
Retail Briefs ..................................................................... 10etail Briefs ..................................................................... 10
Resource Guide ............................................................... 66Guide ............................................................... 66
Br
Brand value and full disclosure ...............................28and value and full disclosure ...............................28 Resource
Adver
By Brandes Elitch, CrossCheck Inc.
By Brandes Elitch, CrossCheck Inc. Advertiser Index ............................................................ 78tiser Index ............................................................x 78
ISOs have hitched their wagons to the major card brands and
ISOs have hitched their wagons to the major card brands and
been rewarded handsomely. How will new entrants on the pay-
been rewarded handsomely. How will new entrants on the pay-
ments scene create revenue streams for ISOs – or will they?
ments scene create revenue streams for ISOs – or will they?
3 3
Inside
Ed
Cover Stor
Cover Storyy Educationucation
How to Street Smarts :treet Smarts :
How to keep tabs on reps, merchants – Part 1 .........1keep tabs on reps, merchants – Part 1 .........1
S
S
SMM
Let's talk price.............................................................48
The Green Sheet Advisory Board offers sage advice on how to
The Green Sheet Advisory Board offers sage advice on how to Let's talk price .............................................................48
By Dale S. Laszig, Castles Technology Co. Ltd.
ensure that your sales force and merchants are above board in
ensure that your sales force and merchants are above board in By Dale S. Laszig , Castles Technology Co. Ltd.
their business practices.
their business practices. As the cost of doing business goes up, it's often necessary to
As the cost of doing business goes up, it's often necessary to
pass price increases on to our merchants. How do we do that
pass price increases on to our merchants. How do we do that
N without losing customers?
Newsews
without losing customers?
In
Industry Update ..........................................................10dustry Update ..........................................................10 Seven tips for a successful mass
Seven tips for a successful mass
PCI compliance gets easier with SmartSAQ .............18 PCI compliance program: Part 2 ...............................54
18
PCI compliance gets easier with SmartSAQ.............Q
PCI compliance program: Part 2 ...............................54
By Michelle Thompson, FirstMerit Bank NA
A key barrier to PCI compliance has been the length of time
A key barrier to PCI compliance has been the length of time By Michelle Thompson, FirstMerit Bank NA
required for small merchants to complete the annual
required for small merchants to complete the annual What are the two most important steps during a mass PCI
What are the two most important steps during a mass PCI
self-assessment questionnaire. An automated SAQ tool compliance rollout? Setting goals and constant merchant
self-assessment questionnaire. An automated SAQ tool
compliance rollout? Setting goals and constant merchant
can simplify the process. communication.
can simplify the process.
communication.
New age of cross-channel prospecting ....................18
New age of cross-channel prospecting ....................18 Marketing with video .................................................58
Marketing with video .................................................58
By Nancy Drexler, Acquired Marketing
To remain competitive in today's multichannel world, many
To remain competitive in today's multichannel world, many By Nancy Drexler, Acquired Marketing
businesses are exploring a new mix of channels to reach
businesses are exploring a new mix of channels to reach From YouTube to mobile viewing, video is a powerful, new
From YouTube to mobile viewing, video is a powerful, new
and engage potential customers. This includes a number of
and engage potential customers. This includes a number of communications tool. Video gets attention. Video engages.
communications tool. Video gets attention. Video engages.
payment companies.
payment companies. Video entertains. So to reach prospects, consider video.
Video entertains. So to reach prospects, consider video.
Bitcoin Foundation opens dialogue with Fed ...........20 Maximizing loyalty program ROI .............................60
Bitcoin Foundation opens dialogue with Fed ...........20
Maximizing loyalty program ROI .............................60
By Michael Gavin, Merchant Warehouse
The Bitcoin Foundation met with federal regulators and By Michael Gavin, Merchant Warehouse
The Bitcoin Foundation met with federal regulators and
agencies to discuss the future of digital currencies, which are
agencies to discuss the future of digital currencies, which are In the United States, loyalty programs have more than 2 billion
In the United States, loyalty programs have more than 2 billion
increasingly under scrutiny by state and federal authorities. members. And when they're done correctly, they keep custom-
increasingly under scrutiny by state and federal authorities.
members. And when they're done correctly, they keep custom-
ers coming back.
ers coming back.
Payments industry Inc. 500/5000 winners .............22
Payments industry Inc. 500/5000 winners .............22
The 2013 Inc. 500/5000 list of fastest-growing private
The 2013 Inc. 500/5000 list of fastest-growing private New Productsew Products
N
companies in the United States contains a host of payment
companies in the United States contains a host of payment
Smar
companies, the highest ranking of which had growth of
companies, the highest ranking of which had growth of Smart solution for unattended fuel pumps ..............62t solution for unattended fuel pumps ..............62
Mobile minus the dongle ...........................................63
17,404 percent. Mobile minus the dongle ...........................................63
17,404 percent.
C
Company Profi lesompany Profi les
S
Selling Prepaidelling Prepaid
Regal Payment Systems LLC:l Payment Systems LLC:
Rega
Pre
Prepaid in brief ...........................................................32paid in brief...........................................................32
Raising the bar on performance ...........................34
Raising the bar on performance ...........................34
Green Dot goes glam .................................................33
Green Dot goes glam .................................................33
The Merchant Solutions:
The Merchant Solutions:
A new mobile wallet, aggressive marketing and a new market Solid game plan from the start .............................38
A new mobile wallet, aggressive marketing and a new market
Solid game plan from the start.............................t
38
campaign, have cemented Green Dot Corp. as the leader in
campaign, have cemented Green Dot Corp. as the leader in
Inspirationpiration
the prepaid card industry.
the prepaid card industry. Ins
Spring into action before the holidays .....................65pring into action before the holidays .....................65
S
Featuresres
Featu
Departmentspartments
The Mobile Buzz:e Mobile Buzz:
Th De
Getting up to speed on mobile payments ................36
Getting up to speed on mobile payments................36 L Letter From the Editors .................................................... 5etter From the Editors .................................................... 5
Readers Speak
Viewsews Readers Speak ................................................................. 8.................................................................k 8
Vi
R
Retail Briefs ..................................................................... 10etail Briefs ..................................................................... 10
Resource Guide ............................................................... 66Guide ............................................................... 66
Br
Brand value and full disclosure ...............................28and value and full disclosure ...............................28 Resource
Adver
By Brandes Elitch, CrossCheck Inc.
By Brandes Elitch, CrossCheck Inc. Advertiser Index ............................................................ 78tiser Index ............................................................x 78
ISOs have hitched their wagons to the major card brands and
ISOs have hitched their wagons to the major card brands and
been rewarded handsomely. How will new entrants on the pay-
been rewarded handsomely. How will new entrants on the pay-
ments scene create revenue streams for ISOs – or will they?
ments scene create revenue streams for ISOs – or will they?
3 3
