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StreetSmartsrereetetSmarts
St
St
St

"
"As mentioned, straight IC [inter-As mentioned, straight IC [inter-
ch
Man change] increases are difficult to justi-ange] increases are difficult to justi-
Many of us have become y of us have become
fy to some non-IC merchants because
fy to some non-IC merchants because
accustomed to pricing bundles ...
accustomed to pricing bundles ... there's no real additional 'value' and
there's no real additional 'value' and
it can look like you are just pulling a
Sometimes it pays to unbundle
Sometimes it pays to unbundle it can look like you are just pulling a
money grab – especially if that mer-
money grab – especially if that mer-
these services. chant just happened to board with
these services.
chant just happened to board with
you a few months prior to an IC hike.
you a few months prior to an IC hike.
When an ISO forces a fee change (i.e.
When an ISO forces a fee change (i.e.
noncompliance fees, reg bundle, etc.),
noncompliance fees, reg bundle, etc.),
"So, just as a hypothetical, if a POS company was forced to [implement] a new So, just as a hypothetical, if a POS company was forced to [implement] a new
"
that too can provide a difficult spot,
mont
monthly fee outside of the processor's normal fees, it would make sense for that hly fee outside of the processor's normal fees, it would make sense for that that too can provide a difficult spot,
as there may or may not be any value
POS to also announce that they're going to provide users with in-house cus-OS to also announce that they're going to provide users with in-house cus-
P as there may or may not be any value
there either."
tomer service, or some functionalit
tomer service, or some functionality on the POS that was previously unavail-y on the POS that was previously unavail- there either."
able, or onl
able, or only available in a more highly priced package."y available in a more highly priced package."
Regarding interchange increases for
Regarding interchange increases for
3. Treat price as a noneventreat price as a nonevent tiered merchants, Mbruno added, ed merchants, Mbruno added,
3. T
tier
"I leave sleeping dogs lie when "I leave sleeping dogs lie when
Obviously, it's best not to sound alarms when announcing price increases or to bviously, it's best not to sound alarms when announcing price increases or to possible. I used to notify all mer-possible. I used to notify all mer-
O
draw too muc chants but no more.
draw too much attention to what may only be a relatively minor mark-up in a h attention to what may only be a relatively minor mark-up in a
chants but no more.
product or service. roduct or service.
p
"Aside from not having the time,
"Aside from not having the time,
" "Price increases are a touchy subject," Mbruno wrote. "[D]o you leave it at just Price increases are a touchy subject," Mbruno wrote. "[D]o you leave it at just it often created problems where
it often created problems where
the statement message or make a point to contact the merchant base or some-he statement message or make a point to contact the merchant base or some- they probably wouldn't have exist-
t
they probably wouldn't have exist-
w
where in between? I wish I had the magic bullet on this, but each increase is here in between? I wish I had the magic bullet on this, but each increase is ed before. I noticed when I stopped
ed before. I noticed when I stopped
di
different. fferent. calling them to talk about the rate
calling them to talk about the rate
increase, I didn't get a lot of people
increase, I didn't get a lot of people
calling to complain.
calling to complain.
"For the ones that call, there is either
"For the ones that call, there is either
another issue they are really com-
another issue they are really com-
plaining about, or it's easy to push
plaining about, or it's easy to push
off ('Oh there goes Visa/MC again
off ('Oh there goes Visa/MC again
with their rate increases – I'm really
with their rate increases – I'm really
sorry we had to bump your nonquali-
sorry we had to bump your nonquali-
fied rate that 0.01 percent – but in the
fied rate that 0.01 percent – but in the
grand scheme, it's not a lot').
grand scheme, it's not a lot').
Networkoo "Of course, there are those where the
Network
Processinggsiss
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"Of course, there are those where the
small increases are still 'too much'
k k
The everywhereProcessingNetwork SMe everywhereProcessingNetwork SM small increases are still 'too much'
Th
– in those cases, I'm glad I have the
– in those cases, I'm glad I have the
e control to lower their rates."
eProcessing Network Processing Network
P POSOS
control to lower their rates."
Enabling Merchant Processing Throughabling Merchant Processing Through
Accounting
Accounting En
4. Unbundle
123 4. Unbundle products products
123
Payment Gateway Innovation and Support
Payment Gateway Innovation and Support
and services
Customer
Customer and services
Data
Data
No matt
Manager
Manager No matter what type of payment you want er what type of payment you want
Many of us have become accustomed any of us have become accustomed
to accept or how you choose to transact,
to accept or how you choose to transact, M
Bill Pay
Bill Pay
to pricing bundles in the form of g bundles in the form of
eProcessing Networkk
eProcessing Network is the payment to pricin
is the payment
tiered bank card rates, or various ed bank card rates, or various
Smart gateway for you. Our PCI-compliant solutions tier
Smart
gateway for you. Our PCI-compliant solutions
Phones
Phones
silver, bronze and gold packages that , bronze and gold packages that
& services enable you to process payments
& services enable you to process payments silver
Recurring
Recurring anywhere, anytime, helping your merchants ar
are right-sized for merchants with e right-sized for merchants with
anywhere, anytime, helping your merchants
meet the daily demands required to manage v
meet the daily demands required to manage
varying transaction volumes and arying transaction volumes and
Tablets their business efectively. ePN is here to r requirements. equirements.
Tablets
their business efectively. ePN is here to
partner with you and help you establish
partner with you and help you establish
Websites
Websites strategies for the success of you and your Sometimes it pays to unbundle these
strategies for the success of you and your
Sometimes it pays to unbundle these
merchants. services and let merchants select the
merchants.
services and let merchants select the
Inventory
Inventory
(
(800) 296-4810800) 296-4810 add-on products and services they
add-on products and services they
In-Store
In-Store want and for which they'd willingly
want and for which they'd willingly
eProcessingNetwork.com
Computers eProcessingNetwork.com
Computers
pay more.
pay more.
e Cloud-Enabling Payments Everywhere S SMM
eProcessing Network Cloud-Enabling Payments EverywhereProcessing Networkk
"For instance, companies might take
"For instance, companies might take
50
50