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Quick tips from a marketing maven
We
Quick tips from a marketing mavenpg Webcasts bring your staff, partners and customers to bcasts bring your staff, partners and customers to
you. Host meetings on video to eliminate the concept ou. Host meetings on video to eliminate the concept
y
Marketing with videoo
Marketing with vide of "remote" employees: they'll be right in the room with
of "remote" employees: they'll be right in the room with
you. Establish thought leadership on video by using it to
you. Establish thought leadership on video by using it to
keep partners informed and show them how proactive
keep partners informed and show them how proactive
By Nancy Drexlery Nancy Drexler and involved you are. Create videos at conferences and
B
and involved you are. Create videos at conferences and
tradeshows, and share them with partners who couldn't
tradeshows, and share them with partners who couldn't
A
Acquired Marketingcquired Marketing
attend. Used in these ways, video effectively builds and
attend. Used in these ways, video effectively builds and
boosts relationships.
boosts relationships.
P h Video commerce is the way of the future. Click-through
e
eople don't tolerate boredom today. When they ople don't tolerate boredom today. When they
have a spare minute, they turn to their comput-ave a spare minute, they turn to their comput-
Video commerce is the way of the future. Click-through
e
ers (in the office) or cell phones (everywhere rs (in the office) or cell phones (everywhere
boxes on websites have been replaced by videos that can
P else) for entertainment. People even want learn-else) for entertainment. People even want learn-
be interrupted at any time with a decision to purchase.
be interrupted at any time with a decision to purchase.
ing to be easy. Need that traffic violation off your driving ing to be easy. Need that traffic violation off your driving boxes on websites have been replaced by videos that can
Web innovators like CinSay Inc. make it simple for mer-
record? The solution is not only online; it's entertaining, record? The solution is not only online; it's entertaining, Web innovators like CinSay Inc. make it simple for mer-
chants to create and host sales videos on a number of
too. You can learn the rules of the road via an online com-too. You can learn the rules of the road via an online com- chants to create and host sales videos on a number of
websites.
edy video.edy video. websites.
Email blasts are being replaced by videos that link to land-
From YouTube to mobile viewing (which doubled in 2012) From YouTube to mobile viewing (which doubled in 2012) Email blasts are being replaced by videos that link to land-
ing pages or information forms. Video has become much
video is a powerful, new communications tool. Video gets
video is a powerful, new communications tool. Video gets ing pages or information forms. Video has become much
more affordable, accessible and pliable, and many new
attention. Video engages. Video entertains. To reach the
attention. Video engages. Video entertains. To reach the more affordable, accessible and pliable, and many new
providers are entering the arena. It's a powerful branding
hearts and minds of prospects, consider video. Naturally,
hearts and minds of prospects, consider video. Naturally, providers are entering the arena. It's a powerful branding
and sales tool.
videos can make training more effective. But beware of and sales tool.
videos can make training more effective. But beware of
"talking heads." It's not just you customers want to see; it's N
"talking heads." It's not just you customers want to see; it's
Nancy Drexler is the President of Acquired Marketing, a bou-ancy Drexler is the President of Acquired Marketing, a bou-
also your products and services in action. Keep the videos tique marketing firm for businesses in the payments industry. To
also your products and services in action. Keep the videos
tique marketing firm for businesses in the payments industry. To
simple, and you'll overcome a huge sales obstacle. learn more about what Acquired Marketing can do for you, visit
simple, and you'll overcome a huge sales obstacle.
learn more about what Acquired Marketing can do for you, visit
www.acquiredmarketing.com, call 917-743-5258 or email
www.acquiredmarketing.com, call 917-743-5258 or email
You can also use video to become more accessible.
You can also use video to become more accessible.
ndrexler@acquiredmarketing.com.
ndrexler@acquiredmarketing.com.

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