Page 12 - 130902
P. 12
Newswsws
Ne
Ne
Ne
Name for ATM payment hubTM payment hub to develo
Name for A
to develop a shared framework that p a shared framework that
fosters ATM interoperability across osters ATM interoperability across
f
different payment channels.
different payment channels.
T h Fr
he IPayments Forum and its nonprofit parent organization, the ATM e IPayments Forum and its nonprofit parent organization, the ATM
From closed to openom closed to open
Industry Association, recently rebranded its joint venture to support ndustry Association, recently rebranded its joint venture to support
I
t
Elias noted t
Elias noted that the impetus for hat the impetus for
the evolution of the ATM into a payments hub. The ATM Acquirers he evolution of the ATM into a payments hub. The ATM Acquirers
T Alliance, formed in February 2013, is now the Integrated Payments Alliance, formed in February 2013, is now the Integrated Payments
Alliance. A. Lyle Elias, Chairman of the IPF and an ATMIA founding director, Alliance. A. Lyle Elias, Chairman of the IPF and an ATMIA founding director, t the formation of the IPA was in he formation of the IPA was in
response to the direction payments esponse to the direction payments
r
said the name change represents a new direction for the ATM industry and a said the name change represents a new direction for the ATM industry and a i is heading. "We see the convergence s heading. "We see the convergence
of the payment channels," he said. he payment channels," he said.
route which can benefit ISOs that market and service ATMs.route which can benefit ISOs that market and service ATMs. of t
"So regardless of the type of device, So regardless of the type of device,
"
The partner organizations based the name change on feedback from the ATMIA's The partner organizations based the name change on feedback from the ATMIA's whether it's a cash dispensing ATM hether it's a cash dispensing ATM
w
membership of 3,700 members in 60 countries. "I think a lot of it just had to do membership of 3,700 members in 60 countries. "I think a lot of it just had to do machine or some other type of self- hine or some other type of self-
mac
service kiosk, t
with a misunderstanding," said Elias. "They thought that by promoting it as an with a misunderstanding," said Elias. "They thought that by promoting it as an service kiosk, the same payment he same payment
acquirer alliance, that it was going to be acquirers only. So we decided it would acquirer alliance, that it was going to be acquirers only. So we decided it would options could be made available to ptions could be made available to
o
be better to deliver a different message."be better to deliver a different message." the customer."he customer."
t
Elias said the ATM industry is he ATM industry is
That new message involves the transition of ATMs from primarily being money That new message involves the transition of ATMs from primarily being money Elias said t
dispensing machines for bank accountholders to being self-service payment dispensing machines for bank accountholders to being self-service payment la behindbehind thethe brick-and-brick-and-
lagginggging
mortar retail sector in this regard. etail sector in this regard.
hubs integrated to accept mobile and contactless transactions, as well as extend hubs integrated to accept mobile and contactless transactions, as well as extend mortar r
ATM functionality to include such services as bill payments and person-to-ATM functionality to include such services as bill payments and person-to- M
Mobile and e-commerce payment obile and e-commerce payment
p
person money transfers.person money transfers. providersroviders areare integratingintegrating their
their
services with in-store POS systems, h in-store POS systems,
services wit
The alliance is therefore seeking to include other types of businesses in its The alliance is therefore seeking to include other types of businesses in its while ATMs remain predominantly hile ATMs remain predominantly
w
membership mix, including money transfer specialists and prepaid card membership mix, including money transfer specialists and prepaid card c closed systems. "The way the ATM losed systems. "The way the ATM
networks have been structured, they have been structured, they
companies, as well as mobile telecommunication firms and mobile device companies, as well as mobile telecommunication firms and mobile device networks
manufacturers. Elias said the IPA will need input from all such stakeholders manufacturers. Elias said the IPA will need input from all such stakeholders h
have basically excluded all outside ave basically excluded all outside
p
players," Elias said. "It has just been layers," Elias said. "It has just been
r
really an intrabank type of network eally an intrabank type of network
based on card association rules."ased on card association rules."
b
T
To provide consumers the ability to o provide consumers the ability to
u
use contactless cards or smartphones se contactless cards or smartphones
to pa
to pay bills and transfer funds via y bills and transfer funds via
A
ATMs, ATM operators and others TMs, ATM operators and others
must speak t
must speak the same figurative he same figurative
lan
language, Elias noted. "And that's guage, Elias noted. "And that's
what we felt was primarily missing," hat we felt was primarily missing,"
w
he said. "There are security standards
he said. "There are security standards
f for mobile. There are security or mobile. There are security
standards certainly for ATMs. And ds certainly for ATMs. And
standar
you have PCI, which is another big
you have PCI, which is another big
security oriented group. But what y oriented group. But what
securit
we found that was missing was there
we found that was missing was there
wasn't any real coordinated effort
wasn't any real coordinated effort
between one payment channel and etween one payment channel and
b
another."
another."
I It is therefore the IPA's mission to t is therefore the IPA's mission to
develop standards and best practices
develop standards and best practices
f
for the ATM industry and for data or the ATM industry and for data
securit
securityy organizations,organizations, devicedevice
manufacturers
and
processors,
manufacturers and processors,
amon
among others. g others.
ROI via convergenceia convergence
ROI v
Elia
Elias believes the IPA's initiative s believes the IPA's initiative
wi
will result in more revenue for ll result in more revenue for
1
122