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Dahiya characterized the ahiya characterized the
D
p
payments industry's fulfill-ayments industry's fulfill-
ment model as stuck in the
ment model as stuck in the
20th century.
When big data 20th century.
When big data
meets fulfillment
meets fulfillment I If FIs want to change card designs or packaging, they f FIs want to change card designs or packaging, they
ar
are stuck with what they've already got in stock, or they e stuck with what they've already got in stock, or they
c
ig can destroy it and take a financial loss. Dahiya said, an destroy it and take a financial loss. Dahiya said,
ig data is changing the landscape of marketing. data is changing the landscape of marketing.
"
With businesses able to target an individual th businesses able to target an individual "Inventory's a risk, whether that inventory is fruit at a Inventory's a risk, whether that inventory is fruit at a
Wi
grocery store or whether that inventory is paper, there is ocery store or whether that inventory is paper, there is
consumer with an offer based on that consum-nsumer with an offer based on that consum- gr
co
a risk that something changes and that [inventory] is no hat something changes and that [inventory] is no
B er's digital footprint, one-size-fits-all marketing a risk t
B er's digital footprint, one-size-fits-all marketing
good anymore, and you have to write it off."ymore, and you have to write it off."
campaigns seem overly broad and scattershot in compari-campaigns seem overly broad and scattershot in compari- good an
son. Now comes on-demand card fulfillment specialist son. Now comes on-demand card fulfillment specialist
Arroweye's process works differently. "We created a way oweye's process works differently. "We created a way
Arroweye Solutions Inc. with a service that extends big Arroweye Solutions Inc. with a service that extends big Arr
where when you place the order with us, we create the order here when you place the order with us, we create the order
data to that ideal marketing nexus – when consumers data to that ideal marketing nexus – when consumers w
f
receive personalized cards in the mail.receive personalized cards in the mail. from scratch in a just-in-time fashion with no inventory," rom scratch in a just-in-time fashion with no inventory,"
D
Dahiya said. "And then we send it to the consumer. And ahiya said. "And then we send it to the consumer. And
what that opens up for issuers, for program managers, for hat that opens up for issuers, for program managers, for
Arroweye's technology allows customers at e-commerce Arroweye's technology allows customers at e-commerce w
other people in financial services, is the ability to tailor her people in financial services, is the ability to tailor
websites to tailor gift cards, for example, with photos, websites to tailor gift cards, for example, with photos, ot
y
messages and even the carriers the cards come in. Through messages and even the carriers the cards come in. Through your messaging and tailor your card design even down to our messaging and tailor your card design even down to
t
its new program, called CustomerConnect, the Chicago-its new program, called CustomerConnect, the Chicago- the individual who's going to receive it."he individual who's going to receive it."
based company's technology can now be employed to based company's technology can now be employed to
generate and distribute personalized offers and discounts generate and distribute personalized offers and discounts Use cases in demandse cases in demand
U
"on the fly," said Render Dahiya, President and Chief "on the fly," said Render Dahiya, President and Chief
D
Executive Officer at Arroweye.Executive Officer at Arroweye. Dahiya sees many uses for Arroweye's solution. One ahiya sees many uses for Arroweye's solution. One
ar
area is compliance, such as when a new federal or state ea is compliance, such as when a new federal or state
The company coordinates with card issuers and program The company coordinates with card issuers and program regulation mandates disclosures be added or changed. egulation mandates disclosures be added or changed.
r
managers to package offers with cards when they are managers to package offers with cards when they are " "Traditional customers now have to destroy any inventory Traditional customers now have to destroy any inventory
shipped to recipients. So a person living in Chicago may shipped to recipients. So a person living in Chicago may t they have in house when the new rule takes effect," hey have in house when the new rule takes effect,"
receive 10 percent-off at a Chicago pizza franchise along receive 10 percent-off at a Chicago pizza franchise along Dahiya said. "And they now have to print new cards. And ahiya said. "And they now have to print new cards. And
D
with the card, while a Floridian may receive a discount to with the card, while a Floridian may receive a discount to if t
if there's a run on that, that could be a six to eight week here's a run on that, that could be a six to eight week
process."rocess."
a Cuban restaurant.a Cuban restaurant. p
Dahiya said such micro-marketing has been difficult for Dahiya said such micro-marketing has been difficult for Arr
Arroweye reduces that process to three to five business oweye reduces that process to three to five business
financial institutions (FIs) to achieve; they have access to
financial institutions (FIs) to achieve; they have access to days, according to Dahiya. "With us, since we're doing it
days, according to Dahiya. "With us, since we're doing it
big data, but not to the mechanisms for effectively making with digital imaging, we go into our platform, we change
big data, but not to the mechanisms for effectively making
with digital imaging, we go into our platform, we change
use of it. "The problem they've run into is they can't put the imaging that's going to be produced on the back of the
the imaging that's going to be produced on the back of the
use of it. "The problem they've run into is they can't put
card, and modify it so it's now in compliance," he said.
that [marketing] idea into practice because the current
that [marketing] idea into practice because the current card, and modify it so it's now in compliance," he said.
traditional support systems won't allow them to target
traditional support systems won't allow them to target
The U.S. transition to the Europay/MasterCard/Visa chip
their messages that closely to the consumer," Dahiya said.
their messages that closely to the consumer," Dahiya said. The U.S. transition to the Europay/MasterCard/Visa chip
card standard is another growth area for the company.
card standard is another growth area for the company.
Dahiya pointed out that FIs' inventory risk goes way
Dahiya pointed out that FIs' inventory risk goes way
I Inventory is risknventory is risk up because chip-embedded cards are 5 to 10 times more
up because chip-embedded cards are 5 to 10 times more
costly to produce than mag stripe cards.
costly to produce than mag stripe cards.
Dahiya characterized the payments industry's fulfillment ahiya characterized the payments industry's fulfillment
D
model as stuck in t
model as stuck in the 20th century. FIs place bulk orders he 20th century. FIs place bulk orders
"To all of a sudden go from a 25 cent card in the vault to
for cards and house those cards, along with card carriers
for cards and house those cards, along with card carriers "To all of a sudden go from a 25 cent card in the vault to
a two dollar card – and they have 100,000 of them in the
and activation labels, in vaults as large as 12,000 square a two dollar card – and they have 100,000 of them in the
and activation labels, in vaults as large as 12,000 square
vault – that becomes significant risk," Dahiya said. "Our
feet. When orders come in, workers count out the number vault – that becomes significant risk," Dahiya said. "Our
feet. When orders come in, workers count out the number
model again would be an on-demand model when you're
of cards needed per order, then send the cards along for model again would be an on-demand model when you're
of cards needed per order, then send the cards along for
not investing in the inventory up front. As card orders need
the printing of cardholder data and the encoding of mag not investing in the inventory up front. As card orders need
the printing of cardholder data and the encoding of mag
to be processed, if they need to be customized, adding the
stripes. Dahiya called it "an old-fashioned pick-and-pack to be processed, if they need to be customized, adding the
stripes. Dahiya called it "an old-fashioned pick-and-pack
chip and lighting the chip up will just be another part of
operation." chip and lighting the chip up will just be another part of
operation."
our model."
our model."
32
32
Selling
Dahiya characterized the ahiya characterized the
D
p
payments industry's fulfill-ayments industry's fulfill-
ment model as stuck in the
ment model as stuck in the
20th century.
When big data 20th century.
When big data
meets fulfillment
meets fulfillment I If FIs want to change card designs or packaging, they f FIs want to change card designs or packaging, they
ar
are stuck with what they've already got in stock, or they e stuck with what they've already got in stock, or they
c
ig can destroy it and take a financial loss. Dahiya said, an destroy it and take a financial loss. Dahiya said,
ig data is changing the landscape of marketing. data is changing the landscape of marketing.
"
With businesses able to target an individual th businesses able to target an individual "Inventory's a risk, whether that inventory is fruit at a Inventory's a risk, whether that inventory is fruit at a
Wi
grocery store or whether that inventory is paper, there is ocery store or whether that inventory is paper, there is
consumer with an offer based on that consum-nsumer with an offer based on that consum- gr
co
a risk that something changes and that [inventory] is no hat something changes and that [inventory] is no
B er's digital footprint, one-size-fits-all marketing a risk t
B er's digital footprint, one-size-fits-all marketing
good anymore, and you have to write it off."ymore, and you have to write it off."
campaigns seem overly broad and scattershot in compari-campaigns seem overly broad and scattershot in compari- good an
son. Now comes on-demand card fulfillment specialist son. Now comes on-demand card fulfillment specialist
Arroweye's process works differently. "We created a way oweye's process works differently. "We created a way
Arroweye Solutions Inc. with a service that extends big Arroweye Solutions Inc. with a service that extends big Arr
where when you place the order with us, we create the order here when you place the order with us, we create the order
data to that ideal marketing nexus – when consumers data to that ideal marketing nexus – when consumers w
f
receive personalized cards in the mail.receive personalized cards in the mail. from scratch in a just-in-time fashion with no inventory," rom scratch in a just-in-time fashion with no inventory,"
D
Dahiya said. "And then we send it to the consumer. And ahiya said. "And then we send it to the consumer. And
what that opens up for issuers, for program managers, for hat that opens up for issuers, for program managers, for
Arroweye's technology allows customers at e-commerce Arroweye's technology allows customers at e-commerce w
other people in financial services, is the ability to tailor her people in financial services, is the ability to tailor
websites to tailor gift cards, for example, with photos, websites to tailor gift cards, for example, with photos, ot
y
messages and even the carriers the cards come in. Through messages and even the carriers the cards come in. Through your messaging and tailor your card design even down to our messaging and tailor your card design even down to
t
its new program, called CustomerConnect, the Chicago-its new program, called CustomerConnect, the Chicago- the individual who's going to receive it."he individual who's going to receive it."
based company's technology can now be employed to based company's technology can now be employed to
generate and distribute personalized offers and discounts generate and distribute personalized offers and discounts Use cases in demandse cases in demand
U
"on the fly," said Render Dahiya, President and Chief "on the fly," said Render Dahiya, President and Chief
D
Executive Officer at Arroweye.Executive Officer at Arroweye. Dahiya sees many uses for Arroweye's solution. One ahiya sees many uses for Arroweye's solution. One
ar
area is compliance, such as when a new federal or state ea is compliance, such as when a new federal or state
The company coordinates with card issuers and program The company coordinates with card issuers and program regulation mandates disclosures be added or changed. egulation mandates disclosures be added or changed.
r
managers to package offers with cards when they are managers to package offers with cards when they are " "Traditional customers now have to destroy any inventory Traditional customers now have to destroy any inventory
shipped to recipients. So a person living in Chicago may shipped to recipients. So a person living in Chicago may t they have in house when the new rule takes effect," hey have in house when the new rule takes effect,"
receive 10 percent-off at a Chicago pizza franchise along receive 10 percent-off at a Chicago pizza franchise along Dahiya said. "And they now have to print new cards. And ahiya said. "And they now have to print new cards. And
D
with the card, while a Floridian may receive a discount to with the card, while a Floridian may receive a discount to if t
if there's a run on that, that could be a six to eight week here's a run on that, that could be a six to eight week
process."rocess."
a Cuban restaurant.a Cuban restaurant. p
Dahiya said such micro-marketing has been difficult for Dahiya said such micro-marketing has been difficult for Arr
Arroweye reduces that process to three to five business oweye reduces that process to three to five business
financial institutions (FIs) to achieve; they have access to
financial institutions (FIs) to achieve; they have access to days, according to Dahiya. "With us, since we're doing it
days, according to Dahiya. "With us, since we're doing it
big data, but not to the mechanisms for effectively making with digital imaging, we go into our platform, we change
big data, but not to the mechanisms for effectively making
with digital imaging, we go into our platform, we change
use of it. "The problem they've run into is they can't put the imaging that's going to be produced on the back of the
the imaging that's going to be produced on the back of the
use of it. "The problem they've run into is they can't put
card, and modify it so it's now in compliance," he said.
that [marketing] idea into practice because the current
that [marketing] idea into practice because the current card, and modify it so it's now in compliance," he said.
traditional support systems won't allow them to target
traditional support systems won't allow them to target
The U.S. transition to the Europay/MasterCard/Visa chip
their messages that closely to the consumer," Dahiya said.
their messages that closely to the consumer," Dahiya said. The U.S. transition to the Europay/MasterCard/Visa chip
card standard is another growth area for the company.
card standard is another growth area for the company.
Dahiya pointed out that FIs' inventory risk goes way
Dahiya pointed out that FIs' inventory risk goes way
I Inventory is risknventory is risk up because chip-embedded cards are 5 to 10 times more
up because chip-embedded cards are 5 to 10 times more
costly to produce than mag stripe cards.
costly to produce than mag stripe cards.
Dahiya characterized the payments industry's fulfillment ahiya characterized the payments industry's fulfillment
D
model as stuck in t
model as stuck in the 20th century. FIs place bulk orders he 20th century. FIs place bulk orders
"To all of a sudden go from a 25 cent card in the vault to
for cards and house those cards, along with card carriers
for cards and house those cards, along with card carriers "To all of a sudden go from a 25 cent card in the vault to
a two dollar card – and they have 100,000 of them in the
and activation labels, in vaults as large as 12,000 square a two dollar card – and they have 100,000 of them in the
and activation labels, in vaults as large as 12,000 square
vault – that becomes significant risk," Dahiya said. "Our
feet. When orders come in, workers count out the number vault – that becomes significant risk," Dahiya said. "Our
feet. When orders come in, workers count out the number
model again would be an on-demand model when you're
of cards needed per order, then send the cards along for model again would be an on-demand model when you're
of cards needed per order, then send the cards along for
not investing in the inventory up front. As card orders need
the printing of cardholder data and the encoding of mag not investing in the inventory up front. As card orders need
the printing of cardholder data and the encoding of mag
to be processed, if they need to be customized, adding the
stripes. Dahiya called it "an old-fashioned pick-and-pack to be processed, if they need to be customized, adding the
stripes. Dahiya called it "an old-fashioned pick-and-pack
chip and lighting the chip up will just be another part of
operation." chip and lighting the chip up will just be another part of
operation."
our model."
our model."
32
32
