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InsideGS





Cover Story
Mobile security and the rule of thumb .......................1
Some type of biometric marker will likely supplant user names Education
and PINs for mobile payment authentication, but what the pre- Street Smarts :
SM
ferred biometric will be is still in the proof of concept stage.
For richer or poorer:
News MLS views on customer longevity .............................42
By Dale S. Laszig , Castles Technology Co. Ltd.
Fed outlines its vision for payments .........................11
MLSs have strong opinions about merchant retention. This
The central bank of the United States said that "gaps" in the article contains advice on how to build long-lasting, profi table
payments system limit payment services for some consumers relationships with merchants.
and that new technologies like mobile wallets can fi ll those
gaps. Selling today:
Consultative, not transactional ..................................46
Stars align for medical marijuana sales .................12
By Michael Gavin, Merchant Warehouse
In a recent statement, the U.S. Department of Justice said it will The payments industry is transforming, mainly due to new
no longer pursue prosecutions of marijuana dispensaries that technology. If you adapt your sales approach, do research and
operate in accordance with state laws and regulations.
select products that fi t your niche, your returns can be great.
With new mPOS device, JUSP eyes U.S. market .....13
Seven tips for a successful mass
Milan, Italy–based mobile POS solution fi rm JUSP S.p.A. is PCI compliance program: Part 3 ...............................48
gearing up to have its EMV–compliant device ready for the By Michelle Thompson, FirstMerit Bank NA
U.S. market.
This fi nal article in a three-part series contains guidelines for
Can NFC survive without Apple? ..............................14 PCI program maintenance, including advice on PCI fees, com-
Apple unveiled two new iPhone models, neither of which is in- pliance renewals and never giving up.
tegrated with NFC. However, this might be of little signifi cance
to the direction of the NFC market. New Products
Industry Update ..........................................................16 1stPayPOS ...................................................................54
Selling Prepaid Company Profi les

Ventra Card goes live in Chicago ..............................24 Live Reps Call Center:
Pros do the outreach – for less ..................................35
Ventra Card, a dual transit and GPR prepaid card, is being
called the fi rst of its kind to roll out in a major U.S. city. Inspiration

Views Boosting customer retention ......................................57
Departments
Does checkbox PCI compliance
leave MSPs exposed? ................................................28 Letter From the Editors .................................................... 5
By Chris Bucolo, ControlScan Inc. Readers Speak ................................................................. 8
Pressure to quickly complete the SAQ process can lead mer- Retail Briefs ..................................................................... 16
chants and their service providers to take shortcuts that expose Resource Guide ............................................................... 58
all involved to the risk of undiscovered, unmitigated security Advertiser Index ............................................................ 70
fl aws.
Will EMV save us from fraud? ..................................32
By Cliff Teston, Signature Card Services
Once all U.S. merchants have EMV terminals and all consum-
ers carry smart cards, will fraud be eliminated? The answer is
complex, given other countries' experiences and other factors.










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