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an ultimate solution because it runs steers mobile security to a cloud-based as opposed to a device-centric model,
counter to the fundamental direction according to Martin.
technology is headed – toward
simplified, seamless solutions. In the cloud-based model, biometric credentials would be stored in central
"Which means you don't want to use servers and accessed online, and the geotagging feature would correspondingly
any other device apart from your be cloud-based. The alternate model would have biometrics stored in the
cell phone," he said. "So if you have secure element of the phone itself, or in a companion device, such as a dongle
another device, you are breaking the or card, and with geotagging embedded into the physical POS terminals that
rule of a seamless solution." phones communicate with in NFC scenarios.

Biometrics and geotagging
If biometrics alone is no security
panacea, biometrics coupled
with the geo-location feature
of smartphones promises to be UNSURPASSED
a potent one-two combination.
The biometric authenticates the
smartphone user; then the phone's
integrated geo-location (geotagging)
technology locates the user at his
or her residence, for example, or
at the physical business where the SPEED | STREN GTH | TRUST
transaction is taking place, adding
an extra dimension to customer
verification.

"If you could verify somebody's
location when the transaction was With unmatched speed and strength, David Daily and
processed physically and you can
verify that by biometrics, and then his industry-leading team at Cutter Financial provide clients
transactions that are not within that with maximum value from the purchase of Agent/ISO
area, I think that it adds a whole new residual streams and merchant portfolios.
parameter to that solution," said Ben
Hurley, Director of Mobile Products The Cutter Advantage:
for AprivaPay.
Robust nancing assures you of fast transaction closing.
Martin pointed out that mobile Endorsed by countless ISOs - thanks to years
payments are currently considered of successful transactions.
card-not-present (CNP) transactions.
Because CNP payments are deemed Superior portfolio evaluation regardless of size
more risky by the card brands, Flexible terms ensure seller gets the best deal possible.
interchange rates are higher on those
transactions. But adding geotagging
to the equation, and increasing the Join the thousands of Agents and ISOs who rely on
likelihood that smartphone users are the Cutter Advantage for maximum value regardless
who they say they are, could move of the residual or portfolio size.
mobile payments into the less risky
card present category, with those Denise Shomo | 610-451-4096
denises@cutter nancial.com
transactions qualifying for lower
interchange rates Cutter LLC Mark Wilson | 615-302-8020
markw@cutternancial.com
Location, location WWW. C UTTERFINAN C IAL. CO M davidd@cutternancial.com
David Daily | 615-604-3886
The discussion about biometrics
and geotagging touches on a
fundamental issue involving the
future of mobile security: where
will biometric data be stored? The
addition of geotagging to biometrics

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