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News
Is Clover the POS of Speiser gave an app designed to engage bar customers as
one example. "This developer built an app where it shows
the future? all of these microbrews on tap, and then it shows the keg
level," he said. "Every time there's a sale rung up on the
register, it drops the level of the keg. And it shows it going
from green to yellow to red. And that allows that customer
t the 2013 Money2020 conference held in Las at that bar to know when that microbrew is about to be
Vegas in early October, First Data Corp. and kicked, and there's going to be a new one in the system."
POS system manufacturer Clover Network
A Inc. unveiled a new kind of POS system that Speiser said wine shops still rely on inefficient email blasts
is an open marketplace in itself. The Clover Station is an that are unable to target specific customers. So another app
Android-based tablet system that provides merchants plugs into a wine shop's customer database and sends the
access to Clover's own online app store, where merchants purchaser of a cabernet a message when a new cabernet is
can download apps to their stations that are specialized coming out.
for specific vertical markets.
Apps built upon the core
Leonard Speiser, President and co-founder of Silicon Valley- Clover doesn't develop apps; the marketplace is designed
based Clover, said the Open Clover App MarketPlace is for developers who develop apps for specific markets.
divided into sections for different types of retailers, such "We can't understand every industry," Speiser said. "What
as wineries or fitness complexes. Merchant facing apps we've done is we've built the core pieces."
that track inventory and payment flows for one type
of business sit aside customer-facing apps designed to Clover also allows developers to control what they charge
generate deeper engagement between that same type of for their apps. "We want the developers to set pricing
business and customers. because we want those developers to make enough money
11
Is Clover the POS of Speiser gave an app designed to engage bar customers as
one example. "This developer built an app where it shows
the future? all of these microbrews on tap, and then it shows the keg
level," he said. "Every time there's a sale rung up on the
register, it drops the level of the keg. And it shows it going
from green to yellow to red. And that allows that customer
t the 2013 Money2020 conference held in Las at that bar to know when that microbrew is about to be
Vegas in early October, First Data Corp. and kicked, and there's going to be a new one in the system."
POS system manufacturer Clover Network
A Inc. unveiled a new kind of POS system that Speiser said wine shops still rely on inefficient email blasts
is an open marketplace in itself. The Clover Station is an that are unable to target specific customers. So another app
Android-based tablet system that provides merchants plugs into a wine shop's customer database and sends the
access to Clover's own online app store, where merchants purchaser of a cabernet a message when a new cabernet is
can download apps to their stations that are specialized coming out.
for specific vertical markets.
Apps built upon the core
Leonard Speiser, President and co-founder of Silicon Valley- Clover doesn't develop apps; the marketplace is designed
based Clover, said the Open Clover App MarketPlace is for developers who develop apps for specific markets.
divided into sections for different types of retailers, such "We can't understand every industry," Speiser said. "What
as wineries or fitness complexes. Merchant facing apps we've done is we've built the core pieces."
that track inventory and payment flows for one type
of business sit aside customer-facing apps designed to Clover also allows developers to control what they charge
generate deeper engagement between that same type of for their apps. "We want the developers to set pricing
business and customers. because we want those developers to make enough money
11
