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prospects. Choosing a CRM that would allow us to update
each other on our progress or share information gathered
was going to be extremely useful.
Tom Waters has been dedicated to the merchant service sales
profession since 2001. Currently, he is responsible for cultivat-
We eventually settled on software specifically designed
for the merchant services industry, so it provided the ing relationships with entrepreneurs in information technology,
important basic features plus other direct industry accounting, sales and marketing in his role as Sales Director of
benefits, such as transaction tracking, to help us support Bank Associates Merchant Services (www.bams.com). Using fresh
our clients. and matter-of-fact training methods, Tom has contributed to the
success of thousands of agents, affiliates and clients. He can be
Whichever CRM option you choose, the efficiency, reached via email through t.waters@bams.com or via phone at
reliability and coordination provided by a good one will 347-651-1065.
unquestionably help expand your merchant portfolio.

When considering your options, ask yourself the following:
If I could have 251 more conversations this year, would I Ben Abel is Regional Director at Bank Associates Merchant
close more deals? If I could be reminded one month before Services. Since joining the team in 2006, he has risen through
the termination date that Café Remy's existing contract company ranks with a paradigm that his success is measured by
would soon expire, would it help me close more deals? If the success of those around him. Ben is a dedicated, pioneering
I could easily access or share documents from any device trainer whose methods of merchant services consultation have
with Internet access, would it help me save time? And helped many agents expand their portfolios in terms of processing
never forget the fundamental question: Will this help me volume, deal count and profitability. He can be contacted at 347-
close more deals? 866-9571 or ben@bams.com.




















































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