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ChapterTitleProducts
New
• E-commerce capability President of Strategic Partnerships for 34Commerce.
• Donations platform According to Murray, partnerships are being offered to
• Coupon and in-store discount functions ISOs, processors and technology providers that have the
• Streaming video and live event options ability to market Cinsay to an existing base of merchants,
• On-demand, brandable products availability enterprise-level clients and affiliate networks.

Setting the stage for ISOs He said the focus of these strategic partnerships will be to
Since being named to Forbes' list of 100 Most Promising gain market penetration through collaborative marketing
Companies in 2012, Cinsay has boarded thousands of efforts using opt-in and opt-out marketing campaigns.
merchants ranging from big-box retailers to small merchant "There really, truly is a short window of time where we're
and service-related businesses. really focused on strategic partnerships in our industry,"
Murray said.
In March 2013, the company entered a worldwide bi-
lateral license agreement with 34 Solutions LLC to Because it is a collaborative effort, ISO time commitment is
resell Cinsay products and integrate its 34Commerce kept to a minimum. "Cinsay provides the creative and co-
international gateway and mobile platform with Cinsay's branded email and video marketing assets for its partners
patented technology to enable video- and mobile-based to send out to merchants," Murray said. "We make it so
e-commerce. easy that all the partner has to do is send the co-branded
messaging out to their portfolio. Cinsay does all the sales.
"Their patented social video commerce solution delivers We setup the videos with merchants. We do all the support
a conversion rate twice that of standard e-commerce and ongoing marketing directly with merchants."
applications," Herschel Walker, Chairman of 34 Solutions,
stated at the time. "Through our affiliates and the far reach According to Murray, revenue share programs are
of our independent sales organizations, we believe we can structured to maximize profitability for partners and
sell several million new Cinsay Smart Stores over the next their selling agents. "Partners can use their processor of
18 months." choice and capture 100 percent of all merchant processing
inside of the videos," he added, noting that if a merchant
Managing Cinsay partnerships for the U.S. market signs up under a partner of Cinsay's, partners can receive
is payments industry veteran Christian Murray, Vice discounted pricing for merchants that is much lower than
the published pricing.