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EPI said its sponsorship of the event – which occurred the weekend of Nov. Proceeds from the two-day event
24, 2013, in Stony Point, N.Y. – gives the ISO an opportunity to promote the fund charities, such as Best Buddies,
multidiscipline sport and raise money for local charities. The Retreat and Tuesday's Children,
as well as help offset costs for
Cyclocross, which originated in European countries where cycling represents domestic athletes who compete at
a national pastime, is gaining popularity in the United States. It combines the cyclocross world championships,
traditional cycling with running and steeplechase performed on various to be held next year in Gossau,
terrains. Cyclocross athletes are often pictured carrying their bicycles up steep, Switzerland. The local competition is
muddy hills. presented by the Hampton Velo and
Kissena Cycling Clubs.

Michael Nardy, founder and
Chief Executive Officer of EPI, is a
recreational cyclist. He has competed
in an Olympic-distance triathlon
and hopes to participate in future
events to raise funds for charities.
"The Supercross Cup embodies
everything the cycling scene values
and represents – integrity, discipline,
commitment and dedication," he
said. "This sponsorship enables
us to elevate the sport and raise
awareness about health, fitness and
environmental sensibility."
Spokes on EPI's wheel
EPI sponsors numerous charitable
events annually. It most recently
sponsored The Retreat's Juried
Art Show, Southampton Fresh Air
Home's Decorators-Designers-
Dealers Sale and Auction Benefit
Gala, and the Water Mill Windmill
Classic Car Show. Via the Electronic
Payments Scholarship, the ISO has
also provided more than $25,000
to local, college-bound students
in the last three years. In addition,
EPI instituted a corporate giving
initiative called Charity POS, which
employs the tagline "Charity Begins
at the Point of Sale."

The cyclocross race is the first
premium athletic event EPI has
sponsored, and the ISO expects this
will be a long-term commitment.
EPI recognizes that sponsoring such
an event represents a marketing
opportunity to businesses in the
cycling industry. The ISO noted
that it has integrated its processing
platform with several bike shop-
specific POS systems, including
Trek Retail Corp.'s Ascend RMS POS
system.

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