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new project includes a button on its that they also want good data
mobile app that will give users the security.
choice between NFC or QR [quick "The number of ways that retailers
response] codes to make a payment," can engage with their customers is
Schmaltz said. increasing, and mobile payment is
playing a big part in this," said Dan
QR codes are two-dimensional Wagner, CEO of Powa Technologies.
bar codes that can be generated A U.K.-based startup, Powa has
and presented on mobile device developed a card processing dongle
screens and can be read by most that operates through a smartphone
POS scanners. Considered marginal audio jack, like Square.
just a few years ago, QR codes have
been gaining traction as a means Tal Zvi Nathanel, co-founder and
of facilitating mobile payments. U.S. CEO of MyCheck, agrees that
MCX said its mobile wallet is being robust solutions will drive mobile
designed to read QR codes. wallet adoption. "We need to create
value," he said. "We need to make
Most recently PayPal added its things easier for merchants and
name to the growing list of payment consumers. Then, and only then, can
companies adding QR functionality this [mobile] market take off."
to support mobile wallets. The Wall
Street Journal reported in November MyCheck combines low-cost
2013 that PayPal customers will soon marketing and feature-rich payment
be able to download a mobile app applications, like pre-ordering and
that generates QR codes to initiate splitting checks among diners, in a
payments at brick-and-mortar mobile app. "We're more about the
Get Value for locations. experience," Nathanel said, pointing
your Portfolio, The report came on the heels of to successful runs of MyCheck
in Israel and Europe. He expects
No Strings Attached news that PayPal's parent company, similar success in New York, where
eBay Inc., had purchased Braintree, MyCheck was launched recently.
a payment and marketing platform
for online and mobile-only startups, Consumers sign-up for and
Sell or leverage your existing portfolio for $800 million. PayPal has made download a MyCheck app for their
to get access to the cash you need. no secret of its desire to expand its mobile devices. When they wish
brick-and-mortar presence; it is said to dine out they open the app and
to have commitments from several choose from a list of participating
The process is quick and simple.
large retail chains to download restaurants; they can even pre-order
software necessary to accept mobile meals. Checks are then presented
We buy portfolios from all processors. PayPal payments. and paid using mobile devices,
with payments posted to card
Driving mobile adoption and PayPal accounts. Nathanel
Easy to understand documents Pradeep Moudgal, Director of the described MyCheck as convenient
and terms, resulting in fast closings. Emerging Technologies Advisory for consumers and merchants. It
Group at Mercator, has observed a also reduces merchant costs and
huge and growing demand for robust promotes loyalty, he noted.
Call us today to receive a quick
estimate for your portfolio and mobile solutions. "I see an evolution Nebo Djurdjevic, CEO of Cardis
of mobile where it becomes more of
get the cash you need today. a marketing engine than a vehicle International, believes the best
for payments," he said. One reason is opportunities for driving mobile
the superior analytics mobile offers. adoption are with businesses that
"It's like data analytics on steroids," have low-value sales. Noting that
he added. 86 percent of purchases for amounts
under $10 in the United States today
are paid with cash, he said current
Call 800-801-6242 x.1340 Misasi pointed out that merchants
or email us at want mobile wallet solutions that pricing models need to adapt to new
agentinfo@AmericanCapitalAdvance.com do more than mimic credit and market realities.
www.americancapitaladvance.com/greensheet debit cards. "They want support for
rewards programs," he said, adding "We're using 40-year-old network
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