Page 62 - GS131102
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Merchants currently need to worry about turning away
business because they do not have equipment to support
the latest payment options. Additionally, Visa Inc.,
MasterCard Worldwide, Discover Financial Services and
American Express Co. set deadlines for migration to EMV-
enabled credit card readers due to the benefits of added
security. Merchants that cannot accept EMV payments will
face increased liability for data breaches and chargebacks.
Product: Perkwave
A terminal for today and tomorrow
Website: www.harbortouch.com
So how do you assist your merchants in keeping up with
A 'future proof' these new demands? One solution may be Harbortouch's
recently unveiled "future-proof" payment terminal,
payment terminal Perkwave, which enables merchants to accept the latest
smart card and mobile payment technologies.

In addition to standard credit and debit card acceptance,
n the ever-changing payments world, terminals this integrated solution supports the most common new
seem to become obsolete almost over night. Mobile payment methods, as it features an EMV-enabled credit
payments are beginning to experience a larger con- card terminal integrated with a customer-facing NFC
I sumer acceptance and Europay/MasterCard/Visa reader, Harbortouch stated.
(EMV) is migrating to the United States.
The company noted that NFC technology provides
Yet, no one payment method has been adopted. Near field consumers the ability to tap their smartphones at the POS
communication (NFC) is prevalent, but is not included in to make payments seamlessly with a mobile payment
Apple Inc. devices, Starbucks now accepts payments via solution. Investment from large companies is driving the
a bar code and some companies are developing payment expansion of NFC-enabled phones. Growing demand from
methods around quick response (QR) codes. consumers who want a simple electronic payment solution
is also a driver for NFC and other new technologies.
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