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CompanyProfi le
Easy promotions and loyalty programs for
merchants
Conversely, merchants see when
ISO/MLS contact: rewards are redeemed in real time as
Cathy Harms well, and this is a built-in protection
Vice President of Marketing against fraud. If a customer redeems
651-406-4444 any loyalty offering, the system will
charms@loyaltymarketing.com automatically show that redemption
www.loyaltymarketing.com and prevent the customer from
redeeming it again, Cathy Harms said.
Simpli can be integrated into a
oyalty is the name of the game in today's retail merchant's existing POS terminal
world, and Tecmark Inc. is a gift and loyalty through a software download or added to the POS system
provider that prides itself on ease of integration, as a separate, stand-alone module. Merchants can also
L convenience of customer sign-ups and range of download Simpli to an iPad or Android tablet, according
promotional options. Tecmark's flagship product, Simpli, to Brett Harms. "We want to give them as many options as
integrates reward programs with a full suite of promo- we can, so they don't necessarily have to go purchase new
tional communications – including email, texting and [hardware]," he said.
social media.
Cathy Harms said Simpli has four basic "autopilot
"It makes it easy for merchants to offer a full rewards marketing" standbys: messages sent to customers when
program, to decide what types of promotions they want they sign up, promotions sent on birthdays, messages sent
to offer and to implement those promotions across a to customers who have rewards waiting, and promotions
variety of marketing channels," said Cathy Harms, Vice or messages to customers who haven't been in the store for
President of Marketing for Tecmark. "It's all integrated. a certain period of time. For example, loyalty customers
So a lot of merchants will have one list for email, and a who haven't returned to a convenience store in six months
different provider for text. This is all one program that could receive a message offering them a free soda.
stores everything in a single database."
Merchants can configure Simpli to add any number
To register for Simpli, customers provide a name of other loyalty promotions, and can easily track what
and preferred channel for receiving promotional promotions have gone out to whom, Cathy Harms added.
communications – typically either an email address or "They can do as many different promotions as they want
phone number. Harms said customers can also receive on their own," she said. "It can be for a grand opening, for
promotions by traditional mail, though few do. Customers new products. … They use the same process, they design
registered with Simpli identify themselves at the POS by the emails, they choose their audience based on the whole
either swiping a driver's license or by entering a phone database and they send it out."
number.
Cathy Harms noted that every email contains links to
"For us, engagement starts with the sign-up," said Twitter and Facebook, allowing recipients to easily notify
Tecmark Chief Executive Officer Brett Harms, who added friends of special offers by posting them on social media
that most loyalty programs require customers to fill out a pages. Brett Harms said Simpli is sold entirely through
much longer form that includes home address and other ISOs, and Tecmark's clients range from small, single-
information that can be superfluous. "If it takes too long, location merchants to companies with hundreds of
there's a risk of attrition." locations.
Seamless, real-time service
"Our largest client's a public company," he said. "They
The program works in real time, so merchants and do audits, and they know [Simpli] drives bottom line
customers are notified of developments as they happen. profitability, and they love and support it. We try to build
For instance, a customer who earns a free ice cream by marketing solutions that go beyond basic loyalty, and I
having purchased a certain number of ice creams already think our merchants understand and appreciate that."
will receive a text or email notification as soon as the
threshold purchase is made, according to Cathy Harms.
34
Easy promotions and loyalty programs for
merchants
Conversely, merchants see when
ISO/MLS contact: rewards are redeemed in real time as
Cathy Harms well, and this is a built-in protection
Vice President of Marketing against fraud. If a customer redeems
651-406-4444 any loyalty offering, the system will
charms@loyaltymarketing.com automatically show that redemption
www.loyaltymarketing.com and prevent the customer from
redeeming it again, Cathy Harms said.
Simpli can be integrated into a
oyalty is the name of the game in today's retail merchant's existing POS terminal
world, and Tecmark Inc. is a gift and loyalty through a software download or added to the POS system
provider that prides itself on ease of integration, as a separate, stand-alone module. Merchants can also
L convenience of customer sign-ups and range of download Simpli to an iPad or Android tablet, according
promotional options. Tecmark's flagship product, Simpli, to Brett Harms. "We want to give them as many options as
integrates reward programs with a full suite of promo- we can, so they don't necessarily have to go purchase new
tional communications – including email, texting and [hardware]," he said.
social media.
Cathy Harms said Simpli has four basic "autopilot
"It makes it easy for merchants to offer a full rewards marketing" standbys: messages sent to customers when
program, to decide what types of promotions they want they sign up, promotions sent on birthdays, messages sent
to offer and to implement those promotions across a to customers who have rewards waiting, and promotions
variety of marketing channels," said Cathy Harms, Vice or messages to customers who haven't been in the store for
President of Marketing for Tecmark. "It's all integrated. a certain period of time. For example, loyalty customers
So a lot of merchants will have one list for email, and a who haven't returned to a convenience store in six months
different provider for text. This is all one program that could receive a message offering them a free soda.
stores everything in a single database."
Merchants can configure Simpli to add any number
To register for Simpli, customers provide a name of other loyalty promotions, and can easily track what
and preferred channel for receiving promotional promotions have gone out to whom, Cathy Harms added.
communications – typically either an email address or "They can do as many different promotions as they want
phone number. Harms said customers can also receive on their own," she said. "It can be for a grand opening, for
promotions by traditional mail, though few do. Customers new products. … They use the same process, they design
registered with Simpli identify themselves at the POS by the emails, they choose their audience based on the whole
either swiping a driver's license or by entering a phone database and they send it out."
number.
Cathy Harms noted that every email contains links to
"For us, engagement starts with the sign-up," said Twitter and Facebook, allowing recipients to easily notify
Tecmark Chief Executive Officer Brett Harms, who added friends of special offers by posting them on social media
that most loyalty programs require customers to fill out a pages. Brett Harms said Simpli is sold entirely through
much longer form that includes home address and other ISOs, and Tecmark's clients range from small, single-
information that can be superfluous. "If it takes too long, location merchants to companies with hundreds of
there's a risk of attrition." locations.
Seamless, real-time service
"Our largest client's a public company," he said. "They
The program works in real time, so merchants and do audits, and they know [Simpli] drives bottom line
customers are notified of developments as they happen. profitability, and they love and support it. We try to build
For instance, a customer who earns a free ice cream by marketing solutions that go beyond basic loyalty, and I
having purchased a certain number of ice creams already think our merchants understand and appreciate that."
will receive a text or email notification as soon as the
threshold purchase is made, according to Cathy Harms.
34
