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TheMobileBuzz
ChapterTitle
obile devices are proving to be the biggest consumers, respectively, use their private label apps over
disruptors of the retail economy. Retail sec- browsers.
tor analyst comScore Inc. released research
M that details how smartphones and tablet $10 billion in Q4?
computers continue to reshape how consumers shop and The climb of mobile commerce (smartphones and tablets)
pay. over the last three years has been remarkably steady.
In the fourth quarter of 2010, $1.6 billion was spent via
In State of the U.S. Online Retail Economy in Q3 2013, mobile devices. In the corresponding quarters of 2011 and
comScore said the online payment ecosystem has become 2012, that number rose to $4.9 billion and $7.2 billion,
a multiplatform one, with consumers interacting via a respectively. If this growth trend holds true, then the
combination of desktop computers and mobile devices. fourth quarter 2013 mobile spend will break $10 billion.
As of Sept. 2013, 54 percent of Internet users employed
multiple devices, up from 48 percent in February 2013.
While comScore said retail spending growth via mobile
commerce is doubling the spending growth via desktop
Meanwhile desktop shopping is falling, from 46 percent overall, desktop still accounts for the bulk of online
in February 2013 to 39 percent in September. Additionally, commerce. Additionally, consumers utilize mobile
shoppers are spending more time shopping online via commerce to make specific types of purchases.
smartphones than desktops. In August, users clocked
more minutes on cell phones than desktops (apparently For example, consumers prefer to shop with smartphones
for the first time) and increased that gap the following and tablets for video games and accessories at a 26
month.
percent clip, followed by toys and hobbies (24 percent),
and content and subscriptions (19 percent). On the other
The data also confirms the majority of mobile wallet end of the spectrum, 10 percent of consumers buy apparel
apps are not catching on with the public. Most brands and accessories with smartphones and tablets, and
are seeing site traffic primarily via web browsers rather only 7 percent use mobile devices to shop for computer
than proprietary apps. The exceptions are Amazon.com, hardware.
eBay Inc. and Apple Inc., where 77, 65 and 99 percent of
ChapterTitle
obile devices are proving to be the biggest consumers, respectively, use their private label apps over
disruptors of the retail economy. Retail sec- browsers.
tor analyst comScore Inc. released research
M that details how smartphones and tablet $10 billion in Q4?
computers continue to reshape how consumers shop and The climb of mobile commerce (smartphones and tablets)
pay. over the last three years has been remarkably steady.
In the fourth quarter of 2010, $1.6 billion was spent via
In State of the U.S. Online Retail Economy in Q3 2013, mobile devices. In the corresponding quarters of 2011 and
comScore said the online payment ecosystem has become 2012, that number rose to $4.9 billion and $7.2 billion,
a multiplatform one, with consumers interacting via a respectively. If this growth trend holds true, then the
combination of desktop computers and mobile devices. fourth quarter 2013 mobile spend will break $10 billion.
As of Sept. 2013, 54 percent of Internet users employed
multiple devices, up from 48 percent in February 2013.
While comScore said retail spending growth via mobile
commerce is doubling the spending growth via desktop
Meanwhile desktop shopping is falling, from 46 percent overall, desktop still accounts for the bulk of online
in February 2013 to 39 percent in September. Additionally, commerce. Additionally, consumers utilize mobile
shoppers are spending more time shopping online via commerce to make specific types of purchases.
smartphones than desktops. In August, users clocked
more minutes on cell phones than desktops (apparently For example, consumers prefer to shop with smartphones
for the first time) and increased that gap the following and tablets for video games and accessories at a 26
month.
percent clip, followed by toys and hobbies (24 percent),
and content and subscriptions (19 percent). On the other
The data also confirms the majority of mobile wallet end of the spectrum, 10 percent of consumers buy apparel
apps are not catching on with the public. Most brands and accessories with smartphones and tablets, and
are seeing site traffic primarily via web browsers rather only 7 percent use mobile devices to shop for computer
than proprietary apps. The exceptions are Amazon.com, hardware.
eBay Inc. and Apple Inc., where 77, 65 and 99 percent of
