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CompanyProfi le
Longevity in payments
processing, as well as POS equipment
programs. Its e-commerce gateway enables
ISO/MLS contact: merchants to process recurring credit and
John Newton ACH transactions, and build full-service
Vice President of Sales, Strategic Partner Channel websites with customized payment pages.
817-317-2901
john.newton@first-american.net ISO enablers
www.first-american.net and www.go4faps.com
First American offers comprehensive tools
and support to help ISOs and merchant
level salespeople (MLSs) operate their
businesses, whether large or small.
ounded in Palm Springs, Calif., in 1990, First According to Newton, the company assigns high-level
American Payment Systems LP landed in Fort business strategy consultants to work with sales partners,
Worth, Texas, three years later. This is when ISO its daily support team assists agents in the field and its
F venture veteran Neil Randel joined the executive merchant support center offers around the clock service.
team. Since then, the company has grown to more than
400 partners and now serves roughly 140,000 merchants All processes connected with merchant boarding and
in the United States and Canada, the company noted.
support are managed in-house, including merchant
underwriting, ongoing risk assessment, chargeback
But starting a payment processing business nearly 25 facilitation, product development and customer service.
years ago was not without challenge. One hurdle early Partners also have some latitude with merchant pricing
on was the splintering effect of bundled merchant through First American's proprietary merchant settlement
services. Typically, when payment processors established platform, which permits ISOs to customize pricing based
multiple third-party contracts, each had separate service on any number of scenarios, the company stated.
centers, making it difficult to establish a consistent
merchant experience. Randel's vision was to develop First Digital tools help speed the application process and
American into a single-source provider through internal manage MLS activity. "FirstonBoard empowers sales
development and acquisition.
representatives to digitally sign merchant applications
through a secure email verification process, as well as
"His vision is exemplified today with an in-house product in-person via a phone, tablet or laptop," Newton noted.
and service suite, proprietary back-end settlement "Partners of all sizes can utilize reporting hierarchy
platform and a full-service support center," said John to manage sales representatives and partners within
Newton, Vice President of Sales, Strategic Partner the Daily Dashboard and within exportable residual
Channel for First American. "Understanding that the commission files."
needs of today's businesses will continue to change, First
American continues to bring new payment solutions to Daily Dashboard, First American's web portal, provides
market."
such tools as digital merchant on-boarding, instant email
and text alerts, portfolio analysis and marketing. It also
Recent examples include First American's expanded offers real-time access to pricing models, insight into
relationship with Discover Financial Services to enable the boarding process, merchant statements and residual
PayPal Inc. acceptance at brick-and-mortar locations. reporting.
It also launched a cloud-based tablet POS system,
1stPayPOS, with advanced features for automated sales First American is flexible in other ways, too. "Through
tax calculation, sales analytics and reporting. In addition, strategic relationships with multiple authorization
its M+Terminal mobile app serves multiple locations, networks, First American enables sales representatives
Newton noted.
to board virtually any point-of-sale equipment on the
market," Newton said. "This flexibility carries over into
Randel, who is now Chairman of the Board and Chief First American's ability to offer customized ISO, Agent
Executive Officer at First American, said at the time of and Affiliate programs."
the tablet launch, "Our merchants are enthusiastic about
1stPayPOS as a way to track cash and credit sales and With a same-day credit decision and 24-hour deployment
provide their customers with more payment options such policy, turnaround time for merchant activation is
as PayPal retail cards."
speedy. And in 2014, First American plans to offer instant
underwriting. Newton noted that a partner application
The company also continues to enhance its traditional programming interface will become available in 2014 as
offerings, including credit and debit card, check, gift well.
card, automated clearing house (ACH), ATM and online
35
Longevity in payments
processing, as well as POS equipment
programs. Its e-commerce gateway enables
ISO/MLS contact: merchants to process recurring credit and
John Newton ACH transactions, and build full-service
Vice President of Sales, Strategic Partner Channel websites with customized payment pages.
817-317-2901
john.newton@first-american.net ISO enablers
www.first-american.net and www.go4faps.com
First American offers comprehensive tools
and support to help ISOs and merchant
level salespeople (MLSs) operate their
businesses, whether large or small.
ounded in Palm Springs, Calif., in 1990, First According to Newton, the company assigns high-level
American Payment Systems LP landed in Fort business strategy consultants to work with sales partners,
Worth, Texas, three years later. This is when ISO its daily support team assists agents in the field and its
F venture veteran Neil Randel joined the executive merchant support center offers around the clock service.
team. Since then, the company has grown to more than
400 partners and now serves roughly 140,000 merchants All processes connected with merchant boarding and
in the United States and Canada, the company noted.
support are managed in-house, including merchant
underwriting, ongoing risk assessment, chargeback
But starting a payment processing business nearly 25 facilitation, product development and customer service.
years ago was not without challenge. One hurdle early Partners also have some latitude with merchant pricing
on was the splintering effect of bundled merchant through First American's proprietary merchant settlement
services. Typically, when payment processors established platform, which permits ISOs to customize pricing based
multiple third-party contracts, each had separate service on any number of scenarios, the company stated.
centers, making it difficult to establish a consistent
merchant experience. Randel's vision was to develop First Digital tools help speed the application process and
American into a single-source provider through internal manage MLS activity. "FirstonBoard empowers sales
development and acquisition.
representatives to digitally sign merchant applications
through a secure email verification process, as well as
"His vision is exemplified today with an in-house product in-person via a phone, tablet or laptop," Newton noted.
and service suite, proprietary back-end settlement "Partners of all sizes can utilize reporting hierarchy
platform and a full-service support center," said John to manage sales representatives and partners within
Newton, Vice President of Sales, Strategic Partner the Daily Dashboard and within exportable residual
Channel for First American. "Understanding that the commission files."
needs of today's businesses will continue to change, First
American continues to bring new payment solutions to Daily Dashboard, First American's web portal, provides
market."
such tools as digital merchant on-boarding, instant email
and text alerts, portfolio analysis and marketing. It also
Recent examples include First American's expanded offers real-time access to pricing models, insight into
relationship with Discover Financial Services to enable the boarding process, merchant statements and residual
PayPal Inc. acceptance at brick-and-mortar locations. reporting.
It also launched a cloud-based tablet POS system,
1stPayPOS, with advanced features for automated sales First American is flexible in other ways, too. "Through
tax calculation, sales analytics and reporting. In addition, strategic relationships with multiple authorization
its M+Terminal mobile app serves multiple locations, networks, First American enables sales representatives
Newton noted.
to board virtually any point-of-sale equipment on the
market," Newton said. "This flexibility carries over into
Randel, who is now Chairman of the Board and Chief First American's ability to offer customized ISO, Agent
Executive Officer at First American, said at the time of and Affiliate programs."
the tablet launch, "Our merchants are enthusiastic about
1stPayPOS as a way to track cash and credit sales and With a same-day credit decision and 24-hour deployment
provide their customers with more payment options such policy, turnaround time for merchant activation is
as PayPal retail cards."
speedy. And in 2014, First American plans to offer instant
underwriting. Newton noted that a partner application
The company also continues to enhance its traditional programming interface will become available in 2014 as
offerings, including credit and debit card, check, gift well.
card, automated clearing house (ACH), ATM and online
35
