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Education

Shine as your merchants' to determine your identity and track your activity
within a store, representing tremendous potential
for payments.
technology integrator • Tabbedout, Cover, MyCheck and many others have
created mobile payment products for the hospitality
By Sean Berg environment to greatly improve the average dining,
counter service and delivery experience.
Harbortouch • Powa Technologies is developing the PowaTag,

he payments world is evolving from mag stripe which will allow consumers to take pictures of
cards to new methods of payment such as retail products in order to purchase them using
Europay/MasterCard/Visa (EMV) chip cards, mobile devices.
T near field communication (NFC) -enabled • Secret Handshake, developed by 22squared, allows
devices, mobile payment applications, and more advanced a POS terminal to use facial recognition and a
technologies. By moving your sales pitch from lower rates hand gesture created by the consumer to accept
and stand-alone terminals to all-in-one POS systems, you payments for transactions without cards, currency
can secure a stable path forward and protect yourself or even a phone.
against any disruptions these new technologies will cause. • Magnetic Secure Transmission technology,
developed by Loop, allows you to pay with your
An inherent benefit of POS systems is that they become phone at nearly any POS across the United States,
central to merchants' operations. They make it unlikely without requiring merchants to upgrade their
your clients will move to a mobile solution or other new hardware. Loop enables the phone to send a wireless
technology on a whim. Merchants interested in new signal to the mag stripe reader that emulates the
payment technologies will come to you for consultation. process of swiping a credit card.
Locking in those relationships will lock in your future.
Common to many of these technologies is loyalty program
POS systems also become an integration point for new integration to encourage consumer adoption and empower
payment technologies. Several such technologies are merchants with robust analytics. This offers a compelling
gaining traction. reason for many consumers and merchants to explore
these options.
EMV
A need to fill
Smart cards, which are credit cards with EMV capability,
include embedded microprocessors (called chips) that It is not a question of whether new technologies will enter
provide robust security features and other applications the U.S. payment space; it is a question of when. The need
that mag stripe cards cannot provide. EMV transactions is growing for consultants who understand the payment
utilize "dynamic digital data," resulting in extremely space and can provide merchants an integration point for
secure transactions with a reduced chance of fraud. new technologies.

EMV technology is already the standard in more than POS systems that boast long-term supportability and
100 countries worldwide. And the four major U.S. card allow for remote updates are among the best ways to
brands have all mandated moving to an EMV-based protect your portfolio. They enable you to transition
payment infrastructure in the United States by October seamlessly from a traditional bank card rep to a consultant
2015. Thereafter merchants will incur increased liability who provides merchants the integration point necessary
for fraudulent transactions if their payment devices do not to survive change. Embracing solutions that offer stability
support EMV. and protect against disruption will ensure that you will be
the one to implement new payment technologies as they
NFC arise. This approach removes the risk of disruption by
putting you in control of the merchant's POS.
NFC allows consumers to pay for goods by waving an
NFC-enabled smartphone within range of a compatible
reader. NFC has strong support from well-known, well- Sean Berg is National Sales Trainer at Harbortouch, a leading
financed companies such as Google Inc. and leading national provider of touch-screen POS systems and payment
telecom companies. This, combined with the proliferation processing services. The company offers an unprecedented "free"
of NFC-enabled smartphones, makes it likely NFC will POS program that allows the company's sales partners to offer
reach mainstream adoption soon. a full-featured POS system with no upfront costs. As National
Sales Trainer, Sean trains the company's ISO/MLS partners on
Emerging technologies
all aspects of POS systems. Previously, Sean was an IT industry
Some emerging payment technologies include: consultant and was a manager in Harbortouch's POS division. For
information about Harbortouch's free POS program, visit www.
• iBeacon, developed by Apple Inc. and utilizing isoprogram.com.
Low Energy Bluetooth technology, allows retailers
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