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CompanyProfle
Integrated Reporting Is Simple LLC
loss statements, custom user profiles
• Value-added integrations: First Deploy, Apriva,
ISO/MLS contact: Datawire, Authorize.net, BridgePay, ControlScan,
Dimitri Akhrin Global eTelecom ACH, CareerBuilder and
President iContact
888-870-9978
dimitri@transactionreporting.com Akhrin said the fully integrated calendar automatically
www.transactionreporting.com alerts outside sales representatives of upcoming
appointments, while simultaneously serving as a
tracking mechanism for inside sales agents. The IRIS data
fields, including those within a merchant's profile, and
An integrated ecosystem for ISOs client categories are fully customizable, and notes stored
in client profiles make it easy for team members to pick
n 2010, Dimitri Akhrin, founder and President up where others have left off.
of Brooklyn, N.Y.-based Integrated Reporting Is
Simple LLC (IRIS), was at the helm of a thriving This automation combined with customization "allows
I ISO. "Our clients were happy, our employees were for greater efficiency, as once the required account
motivated and the company I'd built over the last four information is provided, IRIS is then able to automatically
years had become an unquestionable success – yet, all populate and produce a merchant-specific application –
was not well," Akhrin recalled. all at the click of a button," Akhrin said. "In editable PDF
format, these on-the-spot applications enable merchants
Like all ISOs, Akhrin's ISO, Bank Associates Merchant to sign up for processing – via secure e-signature – at the
Services, faced increased competition and shrinking exact moment their interest peaks."
margins. Akhrin felt the company had an exceptionally
organized sales force, strong strategic relationships and Data entered into the PDF application also flows back into
stellar customer service. He concluded the next step IRIS so that it can be easily checked for accuracy. "With a
forward would have to be technological. few clicks of the mouse and in a fraction of the usual time
spent, the account can then be onboarded to the ISO's
After conducting extensive research, Akhrin found no processor," Akhrin said, adding that IRIS is integrated
existing system could meet the payments industry's with the largest platforms in the industry and that he will
unique demands. So he decided to build his own. Akhrin, welcome calls from other processors interested in joining
a Certified Payments Professional, holds a bachelor's the ecosystem. He estimated IRIS reduces the workload
degree in business and technology management from for an ISO's sales team by more than 60 percent.
Polytechnic Institute of New York University, so he
brought both technical expertise and payments industry Demand among ISOs is growing
knowledge to the task. Once a merchant is signed, full data analytics feed
directly into a common IRIS dashboard, offering both
The result? IRIS – a custom-built, web-based ecosystem ISOs and merchants access to a variety of detailed
of services designed to improve efficiency and serve performance metrics. ISOs can view each sales team
clients better, while slashing ISO lead-to-boarding sales member's performance, if desired, as well as details on
time. Word of the system soon spread. IRIS now serves all merchant accounts, through "a single web application
a growing list of ISO clients that, cumulatively, manage that provides a host of automatically refreshable charts
tens of thousands of merchant accounts, Akhrin reported. and meaningful data analytics," Akhrin said. "IRIS even
Features for ISOs abound makes this information viewable on any Internet browser,
tablet or smartphone."
The IRIS ecosystem features and integrations include:
Akhrin said IRIS is experiencing a "drastic increase"
• Customer relationship management (CRM): dialer in demand for its services "The only way to continue
with recordings, calendar, marketing automation realizing profits and position an ISO for future success
(including email templates), electronic signature is to increase efficiency, all while decreasing expenses,"
• Merchant boarding: First Data Corp., NPC and he said. "With IRIS, our clients have seen tremendous
others in development double-digit growth in volume of new merchants signed
• Transactions: portfolio overview, drill down per capita of agents and employees." Akhrin believes this
menus, card lookup, merchant statement lookup growth is "just the beginning."
• Help desk: create, track, modify and resolve
issues
• Finance: residuals, one-time payments, profit and
35
Integrated Reporting Is Simple LLC
loss statements, custom user profiles
• Value-added integrations: First Deploy, Apriva,
ISO/MLS contact: Datawire, Authorize.net, BridgePay, ControlScan,
Dimitri Akhrin Global eTelecom ACH, CareerBuilder and
President iContact
888-870-9978
dimitri@transactionreporting.com Akhrin said the fully integrated calendar automatically
www.transactionreporting.com alerts outside sales representatives of upcoming
appointments, while simultaneously serving as a
tracking mechanism for inside sales agents. The IRIS data
fields, including those within a merchant's profile, and
An integrated ecosystem for ISOs client categories are fully customizable, and notes stored
in client profiles make it easy for team members to pick
n 2010, Dimitri Akhrin, founder and President up where others have left off.
of Brooklyn, N.Y.-based Integrated Reporting Is
Simple LLC (IRIS), was at the helm of a thriving This automation combined with customization "allows
I ISO. "Our clients were happy, our employees were for greater efficiency, as once the required account
motivated and the company I'd built over the last four information is provided, IRIS is then able to automatically
years had become an unquestionable success – yet, all populate and produce a merchant-specific application –
was not well," Akhrin recalled. all at the click of a button," Akhrin said. "In editable PDF
format, these on-the-spot applications enable merchants
Like all ISOs, Akhrin's ISO, Bank Associates Merchant to sign up for processing – via secure e-signature – at the
Services, faced increased competition and shrinking exact moment their interest peaks."
margins. Akhrin felt the company had an exceptionally
organized sales force, strong strategic relationships and Data entered into the PDF application also flows back into
stellar customer service. He concluded the next step IRIS so that it can be easily checked for accuracy. "With a
forward would have to be technological. few clicks of the mouse and in a fraction of the usual time
spent, the account can then be onboarded to the ISO's
After conducting extensive research, Akhrin found no processor," Akhrin said, adding that IRIS is integrated
existing system could meet the payments industry's with the largest platforms in the industry and that he will
unique demands. So he decided to build his own. Akhrin, welcome calls from other processors interested in joining
a Certified Payments Professional, holds a bachelor's the ecosystem. He estimated IRIS reduces the workload
degree in business and technology management from for an ISO's sales team by more than 60 percent.
Polytechnic Institute of New York University, so he
brought both technical expertise and payments industry Demand among ISOs is growing
knowledge to the task. Once a merchant is signed, full data analytics feed
directly into a common IRIS dashboard, offering both
The result? IRIS – a custom-built, web-based ecosystem ISOs and merchants access to a variety of detailed
of services designed to improve efficiency and serve performance metrics. ISOs can view each sales team
clients better, while slashing ISO lead-to-boarding sales member's performance, if desired, as well as details on
time. Word of the system soon spread. IRIS now serves all merchant accounts, through "a single web application
a growing list of ISO clients that, cumulatively, manage that provides a host of automatically refreshable charts
tens of thousands of merchant accounts, Akhrin reported. and meaningful data analytics," Akhrin said. "IRIS even
Features for ISOs abound makes this information viewable on any Internet browser,
tablet or smartphone."
The IRIS ecosystem features and integrations include:
Akhrin said IRIS is experiencing a "drastic increase"
• Customer relationship management (CRM): dialer in demand for its services "The only way to continue
with recordings, calendar, marketing automation realizing profits and position an ISO for future success
(including email templates), electronic signature is to increase efficiency, all while decreasing expenses,"
• Merchant boarding: First Data Corp., NPC and he said. "With IRIS, our clients have seen tremendous
others in development double-digit growth in volume of new merchants signed
• Transactions: portfolio overview, drill down per capita of agents and employees." Akhrin believes this
menus, card lookup, merchant statement lookup growth is "just the beginning."
• Help desk: create, track, modify and resolve
issues
• Finance: residuals, one-time payments, profit and
35
