Page 44 - GS140101
P. 44
Education
StreetSmarts SM
What difference do you make?
By Dale S. Laszig Forum member Klinckphilip said he uses "local guy"
Castles Technology Co. Ltd. branding to promote an array of products and services
in his area, including "POS, loans, investors, gift cards,"
e sell in a crowded field. Many of our and various discount offers. He said you have to "hit them
products and services look the same. The with everything these days," adding that you can't be just
questions we ask prospects tend to be the a one-trick pony.
W same. How do you separate yourself from Grow your sales garden of expertise
the competition? What is your edge, your differentiator?
Following are perspectives from members of GS Online's In his book Good Selling! The Basics, Paul H. Green
MLS Forum and insights from other professionals. compared building a sales practice to planting a garden.
"As a sales professional, you need to nurture your garden
Think globally, act locally
of sales knowledge in order to harvest positive sales
Commonly associated with the environmental movement, results (ongoing residuals)," he wrote.
the phrase "Think globally, act locally" can apply to
business. Forbes journalist Sarah Endline cited small, NBDC_Leads said he does educational outreach in
socially responsible companies endeavoring to make his community, showing merchants how to improve
a difference in the world, one community at a time. profitability by understanding current credit card
"Entrepreneurs and small businesses are the lifeblood industry regulations and trends. He wrote, "Our approach
of today's economy," she wrote. "They have the power to is that, yes, the merchant will save money as a result
make an impact and be nimble without all the red tape of one of our referral partners reviewing their current
and bureaucracy that can bog down larger companies. statement because with all the new laws and guidelines
over the past few years, there is no possible way they are
"Many of the most popular and forward-thinking being passed on the proper charges for their type of biz,
companies are concerned not just with creating innovative
products, but also with influencing society for the better.
… Among the most visible leaders of this movement are Consistently delivering
Ben and Jerry's and The Body Shop along with newer on your promises and
entrants like Toms and Warby Parker."
providing outstanding service
Merchant level salespeople (MLSs) who think globally
and act locally can follow global business trends while will earn you the three R's:
becoming known as trusted resources in their respective respect, renewals and referrals.
communities. They can pull from knowledge and selectively
implement best-of-breed solutions for local merchants.
44
StreetSmarts SM
What difference do you make?
By Dale S. Laszig Forum member Klinckphilip said he uses "local guy"
Castles Technology Co. Ltd. branding to promote an array of products and services
in his area, including "POS, loans, investors, gift cards,"
e sell in a crowded field. Many of our and various discount offers. He said you have to "hit them
products and services look the same. The with everything these days," adding that you can't be just
questions we ask prospects tend to be the a one-trick pony.
W same. How do you separate yourself from Grow your sales garden of expertise
the competition? What is your edge, your differentiator?
Following are perspectives from members of GS Online's In his book Good Selling! The Basics, Paul H. Green
MLS Forum and insights from other professionals. compared building a sales practice to planting a garden.
"As a sales professional, you need to nurture your garden
Think globally, act locally
of sales knowledge in order to harvest positive sales
Commonly associated with the environmental movement, results (ongoing residuals)," he wrote.
the phrase "Think globally, act locally" can apply to
business. Forbes journalist Sarah Endline cited small, NBDC_Leads said he does educational outreach in
socially responsible companies endeavoring to make his community, showing merchants how to improve
a difference in the world, one community at a time. profitability by understanding current credit card
"Entrepreneurs and small businesses are the lifeblood industry regulations and trends. He wrote, "Our approach
of today's economy," she wrote. "They have the power to is that, yes, the merchant will save money as a result
make an impact and be nimble without all the red tape of one of our referral partners reviewing their current
and bureaucracy that can bog down larger companies. statement because with all the new laws and guidelines
over the past few years, there is no possible way they are
"Many of the most popular and forward-thinking being passed on the proper charges for their type of biz,
companies are concerned not just with creating innovative
products, but also with influencing society for the better.
… Among the most visible leaders of this movement are Consistently delivering
Ben and Jerry's and The Body Shop along with newer on your promises and
entrants like Toms and Warby Parker."
providing outstanding service
Merchant level salespeople (MLSs) who think globally
and act locally can follow global business trends while will earn you the three R's:
becoming known as trusted resources in their respective respect, renewals and referrals.
communities. They can pull from knowledge and selectively
implement best-of-breed solutions for local merchants.
44
