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CoverStory
to identify key benefits of card-linked information about revenues, reputation and social media information. No
marketing. The top vote getters were: new hardware or software installations are required, and the solutions work
equally well for single- and multi-location businesses.
1. Being better able to reach
loyal customers (49 percent) Top 10 acquirer TSYS Merchant Solutions uses Womply for a dashboard offering
2. Helping customers save that provides merchants with analytics on card-based revenue and transactions,
money (47 percent) online reputation, social media activity and competitor benchmarking. Called
3. Being able to target offers TSYS Merchant Insights, the dashboard is being offered to TSYS merchants as
based on consumer purchase a free value-add.
behavior (45 percent)
"Merchant Insights provides our customers with critical business metrics in
Cardlytics holds several patents one easy-to-use dashboard," said Chris McNulty, Group Executive of Sales at
on its card-linked marketing
technologies. And it has partnerships
with hundreds of banks that enable
it to gain detailed insights into the
purchase behavior for about seven
out of every 10 U.S. households.
It said it is able to track where and
when consumers shop, where they
live and how much they spend.
Cardlytics then uses that information
to deliver millions of targeted
marketing offers each month to
active individual consumers. A
frequent deli customer, for example,
might receive a special offer from
that deli on his or her monthly bank
statement. Or a supermarket might
use the data to determine which of its
customers who haven't been in lately
are shopping at rival stores and offer
personalized discounts to woo them
back. Pricing is performance based;
merchant clients only pay when
customers spend.
It's a solution that benefits banks
and their customers, said Scott
Grimes, Cardlytics Chief Executive
Officer. "Large-scale adoption
of sophisticated marketing and
analytics platforms based on bank
transaction data is providing banks
with a proven consumer engagement
and retention tool, as well as a new
revenue channel," Grimes said.
Opportunities for acquirers, ISOs
San Francisco-based Oto Analytics
Inc., dba Womply, developed a similar
solution. Cloud-based, it is designed
to make it simple for merchants to
manage customer data and business
analytics. Jim Egbert, the company's
CEO, said big data offerings help
merchants harness the value of
existing information, including
39
to identify key benefits of card-linked information about revenues, reputation and social media information. No
marketing. The top vote getters were: new hardware or software installations are required, and the solutions work
equally well for single- and multi-location businesses.
1. Being better able to reach
loyal customers (49 percent) Top 10 acquirer TSYS Merchant Solutions uses Womply for a dashboard offering
2. Helping customers save that provides merchants with analytics on card-based revenue and transactions,
money (47 percent) online reputation, social media activity and competitor benchmarking. Called
3. Being able to target offers TSYS Merchant Insights, the dashboard is being offered to TSYS merchants as
based on consumer purchase a free value-add.
behavior (45 percent)
"Merchant Insights provides our customers with critical business metrics in
Cardlytics holds several patents one easy-to-use dashboard," said Chris McNulty, Group Executive of Sales at
on its card-linked marketing
technologies. And it has partnerships
with hundreds of banks that enable
it to gain detailed insights into the
purchase behavior for about seven
out of every 10 U.S. households.
It said it is able to track where and
when consumers shop, where they
live and how much they spend.
Cardlytics then uses that information
to deliver millions of targeted
marketing offers each month to
active individual consumers. A
frequent deli customer, for example,
might receive a special offer from
that deli on his or her monthly bank
statement. Or a supermarket might
use the data to determine which of its
customers who haven't been in lately
are shopping at rival stores and offer
personalized discounts to woo them
back. Pricing is performance based;
merchant clients only pay when
customers spend.
It's a solution that benefits banks
and their customers, said Scott
Grimes, Cardlytics Chief Executive
Officer. "Large-scale adoption
of sophisticated marketing and
analytics platforms based on bank
transaction data is providing banks
with a proven consumer engagement
and retention tool, as well as a new
revenue channel," Grimes said.
Opportunities for acquirers, ISOs
San Francisco-based Oto Analytics
Inc., dba Womply, developed a similar
solution. Cloud-based, it is designed
to make it simple for merchants to
manage customer data and business
analytics. Jim Egbert, the company's
CEO, said big data offerings help
merchants harness the value of
existing information, including
39
