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Inspiration
Making the body, which can result in new thoughts on how to extend advertising
campaigns without breaking the budget.
resolutions Flexing your sales muscles: Weight training can improve self image and
vitality, which can translate into increased selling confidence.
more 'sticky' Cardio for the board room: Taking walks and breathing fresh air clears
out the mental cobwebs, which can lead
to more lively, positive and productive
ew Year's resolutions interactions during meetings.
typically focus on get-
ting physically healthy. So take a page from your business plan and
N It could be cutting down integrate resolutions into your bottom line.
on processed foods and increasing
fresh veggies in the diet, or per-
haps ditching that cigarette habit
for good. But these resolutions have
a way of being quickly forgotten,
oh, right about now in the calendar
year.
Personal health, business health
So here's an approach that might
make resolutions more "sticky": link
personal resolutions to the health of
your business. How many people
make that connection? But the fact is
that one's physical health is related
to the state of one's business.
For example, if your office
environment is a mess, with boxes
of files lying around, is that not a
symptom of disorder in the collective
mind of management? Doesn't that
disorder contribute increased stress
in the office, which takes a toll on
the body?
If the wellness of a business and the
health of its owners and workers are
interrelated, it follows that becoming
physically healthier will have a
positive effect on the business, as
well. It also makes sense that if, for
example, a business owner's new
exercise regimen results in improved
processes at work, then seeing those
improvements will help motivate
the owner to continue exercising.
Symbiosis in action
Here are a few other examples of how
physical well - being can translate
into improved business health:
Stretching for advertising:
Staying physically limber
through stretching techniques
relieves tension and oxygenates
56
Making the body, which can result in new thoughts on how to extend advertising
campaigns without breaking the budget.
resolutions Flexing your sales muscles: Weight training can improve self image and
vitality, which can translate into increased selling confidence.
more 'sticky' Cardio for the board room: Taking walks and breathing fresh air clears
out the mental cobwebs, which can lead
to more lively, positive and productive
ew Year's resolutions interactions during meetings.
typically focus on get-
ting physically healthy. So take a page from your business plan and
N It could be cutting down integrate resolutions into your bottom line.
on processed foods and increasing
fresh veggies in the diet, or per-
haps ditching that cigarette habit
for good. But these resolutions have
a way of being quickly forgotten,
oh, right about now in the calendar
year.
Personal health, business health
So here's an approach that might
make resolutions more "sticky": link
personal resolutions to the health of
your business. How many people
make that connection? But the fact is
that one's physical health is related
to the state of one's business.
For example, if your office
environment is a mess, with boxes
of files lying around, is that not a
symptom of disorder in the collective
mind of management? Doesn't that
disorder contribute increased stress
in the office, which takes a toll on
the body?
If the wellness of a business and the
health of its owners and workers are
interrelated, it follows that becoming
physically healthier will have a
positive effect on the business, as
well. It also makes sense that if, for
example, a business owner's new
exercise regimen results in improved
processes at work, then seeing those
improvements will help motivate
the owner to continue exercising.
Symbiosis in action
Here are a few other examples of how
physical well - being can translate
into improved business health:
Stretching for advertising:
Staying physically limber
through stretching techniques
relieves tension and oxygenates
56
