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ChapterTitleTitleTitleTitleNews
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PayPal Inc. launched similar technology, PayPal Beacon, via which a BLE device "They don't need to be open and
that plugs into a retailer's wall socket recognizes consumers as they enter interoperable with other systems
store environments, and a connection is activated between the consumer's and other retailers," he said. "They're
smart device and the web. In the Apple patent scheme, the BLE connection is building stuff to fit their needs
established between the mobile device and the merchant's back-end network. between the Apple stores, which is
what they've implemented Bluetooth
Strengths and limitations technology for. And the interface is
Randy Vanderhoof, Director of the Smart Card Alliance, recognized the Apple to the Apple iCloud."
patent as an example of Apple's "walled garden" approach to technology. Apple
is intent on developing solutions that function within Apple's closed ecosystem Companies like PayPal, Isis and
of devices and its own Apple Stores, according to Vanderhoof. Google Inc. have taken different
approaches, with solutions that are
open and interoperable with various
types of smart mobile devices and
used in multiple retail settings,
Vanderhoof added.
Vanderhoof also believes Bluetooth
technology is inherently less secure
than NFC. The close proximity
devices must be to readers for an
NFC-based transaction to proceed
was a security feature built into the
NFC protocol "so that information
isn't being broadcasted out that
could be listened to or copied by
other devices in the area," he said.
BLE's greater range − put at about
100 meters − exposes consumers
to greater risk. "If there is some
targeted communications going
on between two Bluetooth-enabled
devices, anybody within a six- to 10-
foot perimeter can be reading and
participating in that communication
as well, so it just doesn't lend
itself well for security purposes,"
Vanderhoof said.
The Apple patent includes a
mechanism for creating an "alias"
and a "shared secret" to secure
customer account data.
Contactless pros and cons
A November 2013 SCA white paper,
The Changing U.S. Payments Landscape:
Impact on Payment Transactions at
Physical Stores, detailed the pros and
cons of the various technologies.
The paper characterized NFC as
secure and reliable. However, in-
store acceptance of NFC-based
transactions remains limited
because most POS terminals are not
NFC equipped, the paper said.
12
12
12
12
Chapter
ChapterTitleTitleTitleTitleNews
Chapter
PayPal Inc. launched similar technology, PayPal Beacon, via which a BLE device "They don't need to be open and
that plugs into a retailer's wall socket recognizes consumers as they enter interoperable with other systems
store environments, and a connection is activated between the consumer's and other retailers," he said. "They're
smart device and the web. In the Apple patent scheme, the BLE connection is building stuff to fit their needs
established between the mobile device and the merchant's back-end network. between the Apple stores, which is
what they've implemented Bluetooth
Strengths and limitations technology for. And the interface is
Randy Vanderhoof, Director of the Smart Card Alliance, recognized the Apple to the Apple iCloud."
patent as an example of Apple's "walled garden" approach to technology. Apple
is intent on developing solutions that function within Apple's closed ecosystem Companies like PayPal, Isis and
of devices and its own Apple Stores, according to Vanderhoof. Google Inc. have taken different
approaches, with solutions that are
open and interoperable with various
types of smart mobile devices and
used in multiple retail settings,
Vanderhoof added.
Vanderhoof also believes Bluetooth
technology is inherently less secure
than NFC. The close proximity
devices must be to readers for an
NFC-based transaction to proceed
was a security feature built into the
NFC protocol "so that information
isn't being broadcasted out that
could be listened to or copied by
other devices in the area," he said.
BLE's greater range − put at about
100 meters − exposes consumers
to greater risk. "If there is some
targeted communications going
on between two Bluetooth-enabled
devices, anybody within a six- to 10-
foot perimeter can be reading and
participating in that communication
as well, so it just doesn't lend
itself well for security purposes,"
Vanderhoof said.
The Apple patent includes a
mechanism for creating an "alias"
and a "shared secret" to secure
customer account data.
Contactless pros and cons
A November 2013 SCA white paper,
The Changing U.S. Payments Landscape:
Impact on Payment Transactions at
Physical Stores, detailed the pros and
cons of the various technologies.
The paper characterized NFC as
secure and reliable. However, in-
store acceptance of NFC-based
transactions remains limited
because most POS terminals are not
NFC equipped, the paper said.
12
12
12
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