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Cover Story Education

Is hardware, not software, Street Smarts :
SM
the true security solution? .............................................................1 Best practice takes practice ........................................................44
The Target Corp. breach investigation continues to evolve. And the By Dale S. Laszig, DSL Direct LLC
problem goes beyond the well-documented defciencies of mag We have best practices for everything from PCI security standards
stripe payment card technology. to the ETA's CPP exam. How can we apply best practices when sell-

News ing processing services?
Hiring employees — Part 1 .........................................................48
NFC-Bluetooth contactless By Vicki M. Daughdrill, Small Business Resources LLC
payment combo proposed ..........................................................10
Hiring capable employees is crucial to the success of a business,
A new variant on mobile payments at brick-and-mortar retailers, and most savvy business owners know the hiring process doesn't
a combination of NFC and Bluetooth, attempts to leverage the begin with the interview and end with the job ofer.
advantages of both technologies.
Legal ease:
Heartland to comply The MFA: What payment
with CFPB's request ........................................................................13 pros must know in 2014 ...............................................................52
The CFPB noted that the number of credit card agreements in the By Adam Atlas, Attorney at Law
higher education sector have decreased in recent years as the Online merchants will likely have to collect state and local sales
market has shifted to student checking, debit and prepaid card taxes this year. ISOs and MLSs should prepare well in advance for
products. this paradigm change in payment processing.
TeleCheck settles with FTC ..........................................................16 New Products
TeleCheck Services Inc., and its afliate TRS Recovery Services Inc.
to pay $3.5 million to settle FTC charges that the entities violated ISO sales intelligence magnifed ..............................................54
the Fair Credit Reporting Act. Company Profles
Industry Update ...............................................................................20 JetPay Corp.:
Features Where technology is supersonic ..............................................33
The Mobile Buzz: Process Pink Payments LLC:
Rise and shine for mobile payments ......................................30 Purpose-driven sales engine .....................................................35
Mobile transactions are predicted to comprise a $117 billion Inspiration
global market by 2017, up from $18 billion in 2012. Yet they will Easy ways to increase efciency ...............................................56
represent only 3 percent of the payments market.
Departments
Views Letter From the Editors ....................................................................5

Implications and rationale Readers Speak ......................................................................................8
for new best practices ...................................................................32 Resource Guide .................................................................................57
By Ken Musante, Eureka Payments LLC Advertiser Index ...............................................................................70
MasterCard Worldwide recently revised its standards, requiring
acquirers to more clearly disclose their fees and fee changes. Will it
keep federal regulators at bay?
Reprint
Why mobile payment systems fail...........................................34
By Ralph Dangelmaier, BlueSnap
Recent research indicates two-thirds of consumers who tried to
make purchases on smartphones or tablets stopped because of
snags during the checkout process. How can this be remedied?










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