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InsideGS
Cover Story Bitcoin bubble: Risks
to the payment system .................................................................36
Retail strategies converge
at merchant threshold .....................................................................1 By Edward Barton, G2 Web Services
For merchants or acquirers looking at accepting or underwrit-
Some believe the battle for consumer dollars has pitted brick-and- ing bitcoin for payment, the risks may signifcantly outweigh the
mortar against online retail, but one mode can augment the other rewards of the incremental business to be gained.
to provide an integrated and proftable shopping experience.
News Education
SM
NEAA bids farewell to industry leader ..................................10 Street Smarts :
Who's your data? ..............................................................................52
After 29 years of service, Northeast Acquirers Association found- By Dale S. Laszig, DSL Direct LLC
ing member Jacques Breton gave notice of his resignation as
Treasurer of the organization, efective March 1. Is big data revolutionizing the payments industry, or have we
rebranded a traditional marketing concept to make it look shiny
Heartland levels host of and new?
charges at Mercury .........................................................................10
Marketing: Getting your
Heartland Payment Systems Inc. fled suit against Mercury Pay- brand out there ...............................................................................56
ment Systems in federal court, alleging false advertising and By Michael Gavin, Merchant Warehouse
unfair competition, among other charges.
Whether you're an established ISO or a payments industry newbie,
The risky business of bitcoin ......................................................12 marketing your business and yourself is critical to your success. It
The virtual currency bitcoin faces multiple legal and regulatory ac- all begins with a written plan.
tions, and its fuctuating value gives many payment professionals Which sales model is
pause; others believe bitcoin is a viable option worth ofering.
right for you? – Part 1 ....................................................................58
Mothballs for XP raises security By Aaron Nasseh, Prudential Payment Systems Inc.
concerns for ATM ISOs ...................................................................16 Each type of sales model has benefts and challenges, yet all of
ISOs that service ATMs face a dilemma come April 2014, when Mi- them can be efective when executed properly. Could the feet-on-
crosoft Corp. discontinues support for the Windows XP operating the-street model be right for your business?
system. Their ATMs could face increased fraud risks.
Industry Update ...............................................................................22 New Products
Features Streamlined social media payments ......................................60
The Mobile Buzz: Company Profles
The development of Payza's Payvision.:
mobile strategy ...............................................................................30 Partner for global expansion .....................................................38
Tranzlogic:
E-commerce platform provider Payza launched Payza-as-a-Plat-
form, a web-based ofering that can be tailored to the individual Data clout for ISOs ..........................................................................49
demands of diverse international markets. Inspiration
Views Simple ways to retain top MLSs ................................................64
Insider's report on payments: Departments
Leading the charge on card data security ...........................32 Letter From the Editors ....................................................................5
By Patti Murphy, ProScribes Inc.
Readers Speak ......................................................................................8
It's time for the industry to get fully behind a card security regi- Datebook .............................................................................................62
men that benefts everyone in the payment stream: merchants, Calendar of Events ..........................................................................63
customers, issuers, acquirers and the card brands, too.
Resource Guide .................................................................................65
Advertiser Index ...............................................................................78
3
Cover Story Bitcoin bubble: Risks
to the payment system .................................................................36
Retail strategies converge
at merchant threshold .....................................................................1 By Edward Barton, G2 Web Services
For merchants or acquirers looking at accepting or underwrit-
Some believe the battle for consumer dollars has pitted brick-and- ing bitcoin for payment, the risks may signifcantly outweigh the
mortar against online retail, but one mode can augment the other rewards of the incremental business to be gained.
to provide an integrated and proftable shopping experience.
News Education
SM
NEAA bids farewell to industry leader ..................................10 Street Smarts :
Who's your data? ..............................................................................52
After 29 years of service, Northeast Acquirers Association found- By Dale S. Laszig, DSL Direct LLC
ing member Jacques Breton gave notice of his resignation as
Treasurer of the organization, efective March 1. Is big data revolutionizing the payments industry, or have we
rebranded a traditional marketing concept to make it look shiny
Heartland levels host of and new?
charges at Mercury .........................................................................10
Marketing: Getting your
Heartland Payment Systems Inc. fled suit against Mercury Pay- brand out there ...............................................................................56
ment Systems in federal court, alleging false advertising and By Michael Gavin, Merchant Warehouse
unfair competition, among other charges.
Whether you're an established ISO or a payments industry newbie,
The risky business of bitcoin ......................................................12 marketing your business and yourself is critical to your success. It
The virtual currency bitcoin faces multiple legal and regulatory ac- all begins with a written plan.
tions, and its fuctuating value gives many payment professionals Which sales model is
pause; others believe bitcoin is a viable option worth ofering.
right for you? – Part 1 ....................................................................58
Mothballs for XP raises security By Aaron Nasseh, Prudential Payment Systems Inc.
concerns for ATM ISOs ...................................................................16 Each type of sales model has benefts and challenges, yet all of
ISOs that service ATMs face a dilemma come April 2014, when Mi- them can be efective when executed properly. Could the feet-on-
crosoft Corp. discontinues support for the Windows XP operating the-street model be right for your business?
system. Their ATMs could face increased fraud risks.
Industry Update ...............................................................................22 New Products
Features Streamlined social media payments ......................................60
The Mobile Buzz: Company Profles
The development of Payza's Payvision.:
mobile strategy ...............................................................................30 Partner for global expansion .....................................................38
Tranzlogic:
E-commerce platform provider Payza launched Payza-as-a-Plat-
form, a web-based ofering that can be tailored to the individual Data clout for ISOs ..........................................................................49
demands of diverse international markets. Inspiration
Views Simple ways to retain top MLSs ................................................64
Insider's report on payments: Departments
Leading the charge on card data security ...........................32 Letter From the Editors ....................................................................5
By Patti Murphy, ProScribes Inc.
Readers Speak ......................................................................................8
It's time for the industry to get fully behind a card security regi- Datebook .............................................................................................62
men that benefts everyone in the payment stream: merchants, Calendar of Events ..........................................................................63
customers, issuers, acquirers and the card brands, too.
Resource Guide .................................................................................65
Advertiser Index ...............................................................................78
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