Page 30 - gs140202flipbook
P. 30
TheMobileBuzz
The development
of Payza's mobile
strategy
ondon-based e-commerce platform provider
Payza is focused on bridging the financial ser-
vices gap in international markets. Recently,
L Payza launched Payza-as-a-Platform, a web-
based platform that can be tailored to the individual
demands of diverse international markets.
Payza-as-a-Platform was designed to enable e-commerce
and e-wallet services for businesses operating inside
those countries that have established money licenses
and banking relationships but lack the tools necessary
to bring these services to market either locally or
internationally.
Strategic partnerships
"We partner with local providers, local banking partners,
to use our service as a platform rather than them
having to implement their own platform or having us
do licensing," said Ali Nizzameddine, Global Executive
Vice President for Products and Technologies at Payza.
"So when we come in we customize the platform for the
local market depending on their needs."
Payza-as-a-Platform allows for person-to-person (P2P),
person-to-business and business-to-business money
transfers, as well as remittance (payroll) services. It also
offers shopping cart integration, identity verification
services and a dispute resolution center for chargebacks
and other difficulties.
"What we have been trying to do in the last year is
partner strategically with local partners, as well as
banks for example, to have them use our platform
to have their merchants come on board and accept
payments," Nizzameddine said.
The mobile horizon
Payza-as-a-Platform is a web-based application, but a
mobile component to it is coming soon. Nizzameddine
said Payza is in the process of building its mobile
platform, with a launch date by the end of the first quarter
of 2014. Nizzameddine noted that the new component
will work hand in hand with the web platform. "But also
we're trying to customize it so it could stand on its own
product for P2P transfers," he said.
On the mobile platform, Payza merchants will be able
to view transaction flows in real time, and individual
consumers will be able to send and receive money via
phone numbers.
30
30
30
30
The development
of Payza's mobile
strategy
ondon-based e-commerce platform provider
Payza is focused on bridging the financial ser-
vices gap in international markets. Recently,
L Payza launched Payza-as-a-Platform, a web-
based platform that can be tailored to the individual
demands of diverse international markets.
Payza-as-a-Platform was designed to enable e-commerce
and e-wallet services for businesses operating inside
those countries that have established money licenses
and banking relationships but lack the tools necessary
to bring these services to market either locally or
internationally.
Strategic partnerships
"We partner with local providers, local banking partners,
to use our service as a platform rather than them
having to implement their own platform or having us
do licensing," said Ali Nizzameddine, Global Executive
Vice President for Products and Technologies at Payza.
"So when we come in we customize the platform for the
local market depending on their needs."
Payza-as-a-Platform allows for person-to-person (P2P),
person-to-business and business-to-business money
transfers, as well as remittance (payroll) services. It also
offers shopping cart integration, identity verification
services and a dispute resolution center for chargebacks
and other difficulties.
"What we have been trying to do in the last year is
partner strategically with local partners, as well as
banks for example, to have them use our platform
to have their merchants come on board and accept
payments," Nizzameddine said.
The mobile horizon
Payza-as-a-Platform is a web-based application, but a
mobile component to it is coming soon. Nizzameddine
said Payza is in the process of building its mobile
platform, with a launch date by the end of the first quarter
of 2014. Nizzameddine noted that the new component
will work hand in hand with the web platform. "But also
we're trying to customize it so it could stand on its own
product for P2P transfers," he said.
On the mobile platform, Payza merchants will be able
to view transaction flows in real time, and individual
consumers will be able to send and receive money via
phone numbers.
30
30
30
30
